A Mascara that Reflects Holme’s Values

You know what- this launch has me really proud. I know so many people want me to develop foundations, brows & so many other products- but I chose this round to invest money into grounding further into our values.

We may be launching and have launched a hell of a lot of product at Holme thus far but I’m not going to rush certain things. When it comes to the range, I am always wanting to ensure it’s where I need it to be & quite frankly with my critical eye: not everything has been where I want it to land long term. But I’m lucky! With the work we have invested into building a conscious community together, I can- people don’t push back on me as I work through the niggles because they trust me & know I do everyone for a reason.

With Loyal Lash we knew we would sell out at a certain point so I wanted to use that chance on the next fill to really step up work getting the ergonomics in alignment to our accessibility values, I knew the brush wasn’t getting as much bulk (product) on the wand as I wanted & for sure, I couldn’t wait to give the customers what they had been asking for- a new shade!!

I have always loved creating looks and now products that show off people’s eyes & colouring. So I didn’t want to just create a brown- I wanted to create such a beautiful rich hazelnutty shade that ALL eye colours POPPED when wearing it.

Another part of this launch was to show that accessibility doesn’t need to be ugly, purely functional & jarring. Holme Beauty is about luxurious, beautiful products that look stunning and perform incredibly, so it’s a privilege that I get to ensure that ours are accessible but elevated in design, seamless & refined.

I know so many of you can’t wait for more products but please always know what’s important most to us at Holme- creating a brand that shines light on those who don’t feel seen & heard and reminding them just how incredible they are- YOU are. So it would be amiss of me to go out & show that we are ergonomic for disabilities but have a mascara that isn’t.

As much as I love being a typical Taurus bull at a gate.. Holme Beauty is something incredibly special & I need to make sure that it will be a brand that lasts & thrives. Everything we want is coming but to hold space for it & for us to grow into all that incredible abundance we must build a business strong enough to hold it.

I can’t wait for you to try one brown- it’s actually my new obsession. I’ve never worn brown mascaras before but now at 41 & feeling tired AF I have to say- it’s a delight and a gentle, but impactful shade that really softens my makeup. And the packaging OOFT, the packaging. 😍😍😍

Come back to my words always, there are hints in all of what I say in terms of launches & everything I do is very deliberate. Each launch creates space for the next to happen and it’ll all make sense soon enough.

All my love & abundant gratitude for your support and loyalty to Holme,

Hilary x