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Loyal Lash Mascara

A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.

A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.

BENEFITS

Tubular Formula · Transfer-Proof · Amplifies and Defines Lashes · No-Clump Formula · Nourishing & Conditioning · Long-Wear

HILARY'S NOTES

It’s time to finally wear a mascara you know you can trust. This vegan, tubular mascara has been created for those who suffer from mascara transfer in mind. Designed to create voluminous yet defined lashes, its clever tubular technology saw a 100% success of no transferring in our testing group.

This reliable, yet impactful mascara will ensure your lashes look amplified & defined all day long.

The Holme Beauty Loyal Lash Mascara will stay where it’s needed for as long as it’s needed and never let you down. The intense black formula applies like a dream with every swipe of the tapered designed brush, allowing you to build defined volume without the clumps or smudges.

This mascara is sweat, humidity and transfer resistant thanks to its clever tubular formulation, which lays down fibres on the lashes to ensure the pigment doesn’t break down and transfer, making this mascara 100% transfer proof.

Infused with hydrolised lindseed extract for the healthiest and shinest of lashes, the Loyal Lash mascara is supported by natural waxes for the creamiest of formulations.

It’s time to step into your day with full faith that your lashes will give you the impact you’re looking for, with the safety of longwear and no transfer.

Learn more about how to apply for your face

Learn more about how to apply for your face.

KEY INGREDIENTS

Hydrolised Linseed Extract: Rich in fatty acids and proteins, which help to nourish and condition the lashes, keeping them healthy and preventing brittleness. This makes lashes feel softer and more supple.

Castor Oil: Rich in ricinoleic acid, which helps to stimulate hair growth. When applied regularly, it can help promote the growth of longer and thicker lashes, making it a key ingredient in mascara formulations aimed at enhancing lash volume and length.

Size: 9ml

Country of Origin: Italy

Place bristles of brush into the root of the lashes and wiggle side to side to build volume. Pull it through the lashes out to tip in a smooth motion to lengthen & curl lash.

Please refer to Hilary’s educational content to understand how to customise your own application.

Aqua, CI 77499, Stearic Acid, Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera Cera, Oryza Sativa Cera, Propanediol, Tribehenin, Acrylates/Ethylhexyl Acrylate Copolymer, Candelilla Cera, Aminomethyl Propanediol, Phenoxyethanol, Ricinus Communis Seed Oil, Sodium Dehydroacetate, Hydroxyethylcellulose, Ethylhexylglycerin, Laureth-21, Hydrolyzed Linseed Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.

Pair With

Loving Lash Primer

Loving Lash Primer

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Show Topper

Show TopperGracie

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How to: EYE MAKEUP TECHNIQUES

How to: EYE MAKEUP TECHNIQUES

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A message from Hilary

Beyond these beauty products, our mission is to change the narrative in beauty and empower everyone, to embrace their unique values and qualities. We hope this campaign inspires you to recognise and celebrate the values that make you who you are, enhancing your confidence and self-expression.
Join us in celebrating the values that define you, and create a voice of your own. Discover the magic of Loyal Lash Mascara and Loving Lash Primer, and let them be a part of your journey to self-discovery and self-love.

HERO INGREDIENTS

Hydrolised Linseed Extract Rich in fatty acids and proteins, which help to nourish and condition the lashes, keeping them healthy and preventing brittleness. This makes lashes feel softer and more supple.
Castor Oil Rich in ricinoleic acid, which helps to stimulate hair growth. When applied regularly, it can help promote the growth of longer and thicker lashes, making it a key ingredient in mascara formulations aimed at enhancing lash volume and length.

Master your makeup

There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. If you love our free content here, level up your makeup game with the Online Back to Basics Masterclass.

purchase masterclass

FAQs

How do I apply?

Place bristles of brush into the root of the lashes and wiggle side to side to build volume. Pull it through the lashes out to tip in a smooth motion to lengthen & curl lash.

Please refer to Hilary’s educational content to understand how to customise your own application.

What is the vessel made from?

Our vessels are created with the highest possible % of PCR. PCR material is created by taking your everyday household recycling and re-processing it into a resin to create new packaging.

Is this product designed to be accessible?

All future releases, and re-fills of our current products will be released in non-round vessels, to enhance grip, and to prevent rolling off surfaces; aid to the elderly, or those with dexterity issues.
This level of consideration is also applied when choosing dispension methods, avoiding vessels that are hard to squeeze, and keeping our pumps large and easy to grip.

Moving forward, all packaging will feature braille to help distinguish the type of product, and the shade.

Additionally, on our website shoppers are able to request braille stickers, that we will print and apply to the products themselves for those who need.

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