A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.
A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.
BENEFITS
Tubular Formula • Transfer-Proof • Amplifies and Defines Lashes • No-Clump Formula • Long-Wear • Nourishing & Conditioning • Anti-Roll & Easy Grip Packaging
PRODUCT NOTES
It’s time to finally wear a mascara you know you can trust. This vegan, tubular mascara has been created for those who don't have time for transfer. Designed to create voluminous yet defined lashes, its clever sweat, humidity tubular technology saw a 100% success of no transferring in our testing group.
The intense black formula OR rich hazelnut brown formula applies beautifully with the new hourglass shaped brush, designed to build volume on the outer edges of the eye to create a lifted eye effect.
Infused with hydrolised lindseed extract for the healthiest and shinest of lashes, the Loyal Lash mascara is supported by natural waxes for the creamiest of formulations.
Learn more about how to apply for your face.
KEY INGREDIENTS
Hydrolised Linseed Extract: Rich in fatty acids and proteins to nourish and condition the lashes, keeping them healthy and preventing brittleness. Lashes feel softer and more supple.
Castor Oil: Rich in ricinoleic acid to stimulate longer and thicker lash growth. Enhances lash volume and length.
Size: 7.5ml
Country of Origin: Italy
Place bristles of brush into the root of the lashes and wiggle side to side to build volume. Pull it through the lashes out to tip in a smooth motion to lengthen & curl lash.
Please refer to Hilary’s educational content to understand how to customise your own application.
Black: Aqua (Water), Iron Oxides, Stearic Acid, Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Propanediol, Tribehenin, Acrylates/Ethylhexyl Acrylate Copolymer, Euphorbia Cerifera (Candelilla) Wax, Aminomethyl Propanediol, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Sodium Dehydroacetate, Hydroxyethylcellulose, Ethylhexylglycerin, Laureth-21, Hydrolyzed Linseed Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate
Brown: Water, Stearic Acid, Iron Oxides, Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Propanediol, Tribehenin, Euphorbia Cerifera (Candelilla) Wax, Phenoxyethanol, Aminomethyl Propanediol, Ricinus Communis (Castor) Seed Oil, Sodium Dehydroacetate, Xanthan Gum, Ethylhexylglycerin, and Hydrolyzed Linseed Extract.
| Hydrolised Linseed Extract | Rich in fatty acids and proteins to nourish and condition the lashes, keeping them healthy and preventing brittleness. Lashes feel softer and more supple. |
| Castor Oil | Rich in ricinoleic acid to stimulate longer and thicker lash growth. Enhances lash volume and length. |
HILARY’s PERFECT PAIRINGS
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The ultimate multi-use face brush, designed for a effortless application of your moisturiser, Holme Base Primer, or foundation. It blends seamlessly into the skin for a flawless base. Also perfect for applying cream bronzers, contours, and blushes.
Inspired by Brush One, this brush was created specifically for smaller faces or those who find larger brushes too bulky. Designed to apply primer, moisturiser, foundation, cream contours, and blushes, it blends effortlessly for a flawless finish.
This brush is a versatile all-rounder, great for moisturiser, primer, foundation, and cream or liquid contour. The unique head direction allows for a more controlled, stroking application, ideal for those who prefer a swipe-style method. It’s perfect
Show Toppers provide instant sparkle in a swipe—your go-to for holiday glam that dazzles all day and night!
The Holme Beauty No.6 Concealer Brush allows for a makeup artist-quality with ease. Fine, soft bristles work to seamlessly blend concealer into your base for precise application and an undetectable, surreal-skin finish.
Loyal Lash Mascara is sweat, humidity, and transfer-resistant, thanks to its tubular formula that uses film former technology on the lashes to lock in pigment. Infused with natural waxes and Hydrolyzed Linseed Extract, it provides a creamy finish and healthy lash shine.
Start by outlining your lips, following your natural lip shape. You can slightly over-line your lips (in the middle-section of the top and bottom lip) if you want them to look fuller, or follow your natural shape for a more defined look.
You can build up the pigment strength and thickness to your liking, and wear alone, with another pencil shade to create dimension, or with your favourite lip stick, lip gloss, or lip balm. Practice makes perfect, so don’t worry if it’s not perfect the first time. Enjoy your beautiful lips!
Please refer to Hilary’s educational content to understand how to customise your own application.
Best mascara - never smudges and lengthens my lashes beautifully! But also just a little bit obsessed with all the other products at Holme beauty!
This is probably my third purchase!! Love this - especially as a contact lenses girlie! 🤎
Thanks Hannah! We're so glad you're loving our tubular formulation ✨
I love this mascara! Easy to put on, coats each lash without clumping, and stays on all day without the dreaded little bits falling off on your face!
Thank you so much for your review, Josie 🤎
We're all about that smudge-proof formula, and are so glad you've experienced this too!
This mascara doesn’t have much effect. It takes several repeats to get anything on which is too time consuming for me. It is nicely packed and I bought it because I love the primer so much, but this one I wouldn’t buy again.
Thank you for taking the time to share this with us, Carey. We've reached out via email to support you further with your experience and look forward to hearing from you ✨
Without a doubt the best mascara I’ve ever used!!!
Jane! We are so happy to hear this, and thank you for sharing your experience with us and the HB community x
