Blanche
A pale, neutral beige nude
NEW
Rated 4.9 out of 5 stars
17
Soft Set Eye Primer
A high-adherence, velvety pigmented eye primer that smooths & mattifies the eye lid and in preparation, enhances everything layered on top. Available in three neutral shades to suit all skin tone depths.
Selected shade
Blanche
A pale, neutral beige nude
Sienna
Neutral, mid-tone nude brown
Coco
Chocolate nude brown
A high-adherence, velvety pigmented eye primer that smooths & mattifies the eye lid and in preparation, enhances everything layered on top. Available in three neutral shades to suit all skin tone depths.
Selected shade
Blanche
A pale, neutral beige nude
Sienna
Neutral, mid-tone nude brown
Coco
Chocolate nude brown
BENEFITS
Smooths, perfects, and primes the eyes · Thin, even color veil with a velvety matte finish · Long-lasting, buildable coverage · Holme Beauty, Sephora & Credo Clean Standard
HILARY'S NOTES
Created to enhance, Soft Set lays the foundation for effortless, lasting eye looks. This eye primer is formulated with a velvety, high-adherence texture and creates the perfect base for eyeshadow, eyeliner or any product that you put on top. It delivers a subtle, veil-like wash of colour while gripping eyeshadow pigment that you put on top for longer wear and stronger colour payoff. Designed for versatility, Soft Set can be worn two ways, on its own as a creamy eyeshadow or underneath powder formulas to enhance colour vibrancy and hold.
Apply either directly onto the lid or onto the back of your hand & then apply with a brushing. Build up the pigment on the lid by applying the main amount of primer there and softly blending up and over the crease, prior to shadow application. Wear alone for a natural-looking, quick eye look.
BLANCHE: Isododecane, Titanium dioxide CI 77891, Calcium sodium borosilicate, Disteardimonium hectorite, Polybutene, Octyldodecanol, Silica, Silica dimethyl silylate, Propylene carbonate, Iron oxides CI 77492, Iron oxides CI 77491, Trihydroxystearin, Triethoxycaprylylsilane, Aluminum hydroxide, Iron oxides CI 77499, Mica, Dimethicone
SIENNA: Isododecane, Calcium sodium borosilicate, Titanium dioxide CI 77891, Disteardimonium hectorite, Polybutene, Iron oxides CI 77492, Octyldodecanol, Silica, Silica dimethyl silylate, Propylene carbonate, Mica, Iron oxides CI 77491, Iron oxides CI 77499, Trihydroxystearin, Triethoxycaprylylsilane, Dimethicone, Aluminum hydroxide
COCO: Isododecane, Calcium sodium borosilicate, Iron oxides CI 77492, Disteardimonium hectorite, Polybutene, Iron oxides CI 77491, Octyldodecanol, Iron oxides CI 77499, Silica, Silica dimethyl silylate, Mica, Propylene carbonate, Titanium dioxide CI 77891, Trihydroxystearin, Triethoxycaprylylsilane, Dimethicone, Aluminum hydroxide
Accessibility Focussed
Clean Ingredients
Sustainable
Cruelty Free
Vegan
The Shades
Sienna
Neutral, mid-tone nude brown
Coco
Chocolate nude brown
The Formula
| The Formula: | Instantly smooths, evens and primes the eyes. |
| Cream texture transforms into a thin, even colour veil with a matte finish. | |
| Long-lasting, buildable coverage. | |
| Key Benefits: | Silane-Treated Pigments: Enhanced adhesion for lasting wear and a creamy, buildable finish |
| Emollient Formula: Glides on smoothly for a silky feel without residue. | |
| Mattifying Fumed Silica: Absorbs oil and reduces shine for a soft, velvet matte look. | |
| Silica Microspheres: Improve blendability and diffuse light to soften fine lines while maintaining a natural appearance. |
Complimentary Education
There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. It’s the first step to being truly able to #BACKYOURBEAUTY.
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FAQs
Why do I need an eyeshadow primer?
Our Soft Set Eye Primer boosts grip, smooths texture, and extends wear. It's especially helpful on oily lids or in humid weather.
Is it safe for sensitive eyes or contact lens wearers?
The formula is designed with comfort in mind. If you’re reactive or wear lenses, we recommend to start with a patch test.
Is this Eye Primer a clean formula?
We adhere to our Holme Beauty Standard and are at one of the highest levels of ethics, ingredient lists and accessibility in the world.
Can I wear it by itself?
Yes! A really great product for a light, natural look. Easy to use & blend.
Do I need to use a primer?
No necessarily. There hasn't been a client in 20 years Hilary has had that she hasn't used one on. She believes they are the key to longevity, smoothing texture and for getting the best colour payoff of the eyeshadows.
Is it pregnancy safe?
Like all of our products- yes it is!
Will it make my eyelids look dry?
The opposite infact! Infused with Rose and Almond Oil and dual silicas- hydration and smoothness are a key feature.
Would concealer work just as well?
Concealer is formulated to perform a very different task. The Soft Set Eye Primer has two forms of silica in it to absorb excess oil and moisture as well as smooth and adhere- using a concealer to prep the eye will just add bulk to the eye but not necessarily give you the result and desired look you are after.
What is the best brush to use with the Eye Primer?
For best results with the Eye Primer, we recommend applying directly to the lid using the doe-foot applicator and then blending with Brush Seven if you have larger eyes or prefer a fluffier brush, or Brush Eight if you have smaller eyes or want a versatile option that’s great for both pressing and blending.
CUSTOMER REVIEWS
Total 5 star reviews: 16 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
17 reviews
- RSRENEE S.Verified BuyerReviewingSoft Set Eye Primer BlancheI recommend this productHow old are you? 45-54What is your skin type? Ageing, Pigmentation, NormalWhat is your skin tone? WarmRated 5 out of 5 starsDec 24, 2025Eye primer
I’m so glad I bought this! Helps my eye shadow to stay all day long.
- CTCindy T.Verified BuyerReviewingSoft Set Eye Primer SiennaI recommend this productHow old are you? 45-54What is your skin type? Dehydration/OilyWhat is your skin tone? MediumRated 4 out of 5 starsDec 23, 2025TWO FOR ONE..
I have both darker shades in the eye primer and love them! I’ll often just wear the prime on its own day to day, for a quick wash of colour to make my eyes pop. Deducted one star because I find it dries fast so you have to work fast, also, less is more! A little goes a long way, it will last you forever! Coco on its own is my fave!
- ECEmma C.Verified BuyerReviewingSoft Set Eye Primer BlancheI recommend this productHow old are you? 45-54What is your skin type? Normal, AgeingWhat is your skin tone? MediumRated 5 out of 5 starsDec 23, 2025My go to from now on.
I used to love Laura Mercier eye base. This absolutely outperforms. Perfect colour match, doesn’t crease or flake or go blotchy. Keeps eyeshadow in place. Will repurchase but given how long Holme beauty products last it might be a while before I need too.
- MSMeliza S.Verified BuyerReviewingSoft Set Eye Primer SiennaI recommend this productHow old are you? 55-64What is your skin type? AgeingWhat is your skin tone? FairRated 5 out of 5 starsDec 22, 2025Instant convert!
I've never liked using eye primer before and now I know why - this primer didn't exist! I found that other primers either feel too heavy (like a thick concealer) or too drying, which makes my eyelids look "crepey."
This product is different. The texture is incredibly silky and lightweight, thanks to the rose and almond oils. It glides on smoothly and creates a "blurred" effect that instantly makes my eyes look more awake.
Eye shadow doesn't shift at all and lasts all day. I've even worn it by itself for a really natural look.
Love this eye primer!
- EQElise Q.Verified BuyerReviewingSoft Set Eye Primer BlancheI recommend this productHow old are you? 35-44What is your skin type? Ageing, Dehydration/OilyWhat is your skin tone? FairRated 5 out of 5 starsDec 17, 2025Lovely product
This works well with or without eyeshadow. It helps to hide the redness on my eyelids. It doesn't build up and is lightweight. It's so easy to use and eyeshadow is beautiful on top. Great product and I'd buy it again. Oh, I have sensitive eyes and skin and there's zero problems for me with this primer!