HILARY’s PERFECT PAIRINGS
Base Primer
A softly tinted, illuminating primer that can be worn alone or under makeup for longer wear & glow. Infused with full claim actives for improved skin texture.
Rated 4.9 out of 5 stars
732
NEW
Soft Set Eye Primer
A high-adherence, velvety pigmented eye primer that smooths & mattifies the eye lid and in preparation, enhances everything layered on top. Available in three neutral shades to suit all skin tone depths.
Selected shade
Blanche
A pale, neutral beige nude
Sienna
Neutral, mid-tone nude brown
Coco
Chocolate nude brown
A high-adherence, velvety pigmented eye primer that smooths & mattifies the eye lid and in preparation, enhances everything layered on top. Available in three neutral shades to suit all skin tone depths.
Selected shade
Blanche
A pale, neutral beige nude
Sienna
Neutral, mid-tone nude brown
Coco
Chocolate nude brown
BENEFITS
Smooths, perfects, and primes the eyes · Thin, even color veil with a velvety matte finish · Long-lasting, buildable coverage · Holme Beauty, Sephora & Credo Clean Standard
HILARY'S NOTES
Created to enhance, Soft Set lays the foundation for effortless, lasting eye looks. This eye primer is formulated with a velvety, high-adherence texture and creates the perfect base for eyeshadow, eyeliner or any product that you put on top. It delivers a subtle, veil-like wash of colour while gripping eyeshadow pigment that you put on top for longer wear and stronger colour payoff. Designed for versatility, Soft Set can be worn two ways, on its own as a creamy eyeshadow or underneath powder formulas to enhance colour vibrancy and hold.
Apply either directly onto the lid or onto the back of your hand & then apply with a brushing. Build up the pigment on the lid by applying the main amount of primer there and softly blending up and over the crease, prior to shadow application. Wear alone for a natural-looking, quick eye look.
BLANCHE: Isododecane, Titanium dioxide CI 77891, Calcium sodium borosilicate, Disteardimonium hectorite, Polybutene, Octyldodecanol, Silica, Silica dimethyl silylate, Propylene carbonate, Iron oxides CI 77492, Iron oxides CI 77491, Trihydroxystearin, Triethoxycaprylylsilane, Aluminum hydroxide, Iron oxides CI 77499, Mica, Dimethicone
SIENNA: Isododecane, Calcium sodium borosilicate, Titanium dioxide CI 77891, Disteardimonium hectorite, Polybutene, Iron oxides CI 77492, Octyldodecanol, Silica, Silica dimethyl silylate, Propylene carbonate, Mica, Iron oxides CI 77491, Iron oxides CI 77499, Trihydroxystearin, Triethoxycaprylylsilane, Dimethicone, Aluminum hydroxide
COCO: Isododecane, Calcium sodium borosilicate, Iron oxides CI 77492, Disteardimonium hectorite, Polybutene, Iron oxides CI 77491, Octyldodecanol, Iron oxides CI 77499, Silica, Silica dimethyl silylate, Mica, Propylene carbonate, Titanium dioxide CI 77891, Trihydroxystearin, Triethoxycaprylylsilane, Dimethicone, Aluminum hydroxide
Accessibility Focussed
Clean Ingredients
Sustainable
Cruelty Free
Vegan
HILARY’s PERFECT PAIRINGS
5 shades
BESTSELLER
Golden Hour Glow Setting Spray
Formulated with long lasting performance in mind, this Hyaluronic Acid & soft luminous pearl infused setting spray ensures your makeup is set, diffused & glowing all day long.
Rated 4.8 out of 5 stars
268
$55.00
5 shades
BESTSELLER
Hytride Flex Concealer
A buildable medium-full coverage concealer formulated with tripeptides and a patented technology to promote hydration & skin firmness, while concealing seamlessly and comfortably.
Rated 4.9 out of 5 stars
176
$52.00
8 shades
BESTSELLER
Alignment Lip Liner
Luxuriously rich and pigmented, the Alignment Lip Liner glides on effortlessly and stays exactly where it belongs. Available in 8 shades: 2 reds, 3 nude-pinks and 3 nude-browns suitable to all lip and skin tones.
Rated 4.8 out of 5 stars
120
$37.00
2 shades
BESTSELLER
Empowder Duette
A veil-like dual toned pressed powder that allows for luminosity while ensuring longevity. Each compact includes dual formulas: a transparent powder as well as a sheer, tinted & more luminous version.
Rated 4.9 out of 5 stars
86
$79.00
6 shades
BESTSELLER
Embodiment Blush
The Embodiment Blush blends a rich pigment with subtle light-reflecting properties, delivering a result that’s as natural as it is beautiful. And a formula that will grip for all day wear.
Rated 4.9 out of 5 stars
175
$59.00
6 shades
BESTSELLER
Brush Number One
The ultimate multi-use face brush, designed for a effortless application of your moisturiser, Holme Base Primer, or foundation. It blends seamlessly into the skin for a flawless base. Also perfect for applying cream bronzers, contours, and blushes.
Rated 5.0 out of 5 stars
41
$46.00
6 shades
BESTSELLER
Stay Glaze Lipstick
Stay Glaze Lipstick is a richly pigmented, high-performing formula that wears comfortably and leaves a hydrating stain.
Rated 4.5 out of 5 stars
227
$49.00
2 shades
BESTSELLER
Loyal Lash Mascara
A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.
Rated 4.6 out of 5 stars
88
$44.00
2 shades
BESTSELLER
Brush Number Three
Inspired by Brush One, this brush was created specifically for smaller faces or those who find larger brushes too bulky. Designed to apply primer, moisturiser, foundation, cream contours, and blushes, it blends effortlessly for a flawless finish.
Rated 5.0 out of 5 stars
18
$41.00
2 shades
BESTSELLER
Show Topper
Show Toppers provide instant sparkle in a swipe—your go-to for holiday glam that dazzles all day and night!
Rated 4.6 out of 5 stars
26
$29.25
2 shades
BESTSELLER
Brush Number Six
The Holme Beauty No.6 Concealer Brush allows for a makeup artist-quality with ease. Fine, soft bristles work to seamlessly blend concealer into your base for precise application and an undetectable, surreal-skin finish.
Rated 5.0 out of 5 stars
18
$38.00
The Shades
Blanche
A pale, neutral beige nude
Sienna
Neutral, mid-tone nude brown
Coco
Chocolate nude brown
The Formula
| The Formula: | Instantly smooths, evens and primes the eyes. |
| Cream texture transforms into a thin, even colour veil with a matte finish. | |
| Long-lasting, buildable coverage. | |
| Key Benefits: | Silane-Treated Pigments: Enhanced adhesion for lasting wear and a creamy, buildable finish |
| Emollient Formula: Glides on smoothly for a silky feel without residue. | |
| Mattifying Fumed Silica: Absorbs oil and reduces shine for a soft, velvet matte look. | |
| Silica Microspheres: Improve blendability and diffuse light to soften fine lines while maintaining a natural appearance. |
Complimentary Education
There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. It’s the first step to being truly able to #BACKYOURBEAUTY.
Explore More Education
FAQs
Why do I need an eyeshadow primer?
Our Soft Set Eye Primer boosts grip, smooths texture, and extends wear. It's especially helpful on oily lids or in humid weather.
Is it safe for sensitive eyes or contact lens wearers?
The formula is designed with comfort in mind. If you’re reactive or wear lenses, we recommend to start with a patch test.
Is this Eye Primer a clean formula?
We adhere to our Holme Beauty Standard and are at one of the highest levels of ethics, ingredient lists and accessibility in the world.
Can I wear it by itself?
Yes! A really great product for a light, natural look. Easy to use & blend.
Do I need to use a primer?
No necessarily. There hasn't been a client in 20 years Hilary has had that she hasn't used one on. She believes they are the key to longevity, smoothing texture and for getting the best colour payoff of the eyeshadows.
Is it pregnancy safe?
Like all of our products- yes it is!
Will it make my eyelids look dry?
The opposite infact! Infused with Rose and Almond Oil and dual silicas- hydration and smoothness are a key feature.
Would concealer work just as well?
Concealer is formulated to perform a very different task. The Soft Set Eye Primer has two forms of silica in it to absorb excess oil and moisture as well as smooth and adhere- using a concealer to prep the eye will just add bulk to the eye but not necessarily give you the result and desired look you are after.