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Loving Lash Primer

Designed specifically to volumise, lift, and lengthen the lashes before you mascara, while protective ingredients enrich the lash from the inside out.

Designed specifically to volumise, lift, and lengthen the lashes before you mascara, while protective ingredients enrich the lash from the inside out.

BENEFITS

Tapered Design for Uniform Application · Indigo Pigment to Enhance Black Mascara · Stimulates Lash Growth · Keeps Lashes Healthy & Hydrated

HILARY'S NOTES

The Holme Beauty Loving Lash Primer is crafted with indigo pigment, to amplify the colour intensity of the black mascara that follows. Say goodbye to grey lashes and hello to the intense black tone this primer encourages!

The mascara wand features a tapered or cone-shaped design, ensuring a uniform application. It’s gentle taper guarantees that lashes in the hard-to-reach eye corners receive just as much love as those at the centre.

As is the nature of the Holme Beauty range, the Loving Lash Primer nourishes the lashes with wear. Each ingredient has been selected specifically with the lashes in mind, to ensure a performance-backed product that is healthy for your lashes. Glycerine helps to keep lashes hydrated and healthy, and helps to prevent clumping and flaking. Biotin (aka Vitamin B-7) promotes the synthesis of keratin, to help strengthen lashes safely, while gently stimulating the growth and nourishment of the lash. Finally, lash-loving panthenol leaves your eyelashes feeling softer, smoother and stronger.

Learn more about how to apply for your face.

KEY INGREDIENTS

Biotin (Vitamin B7): Plays a role in the production of keratin, a protein that makes up the structure of hair and lashes. By supporting keratin production, biotin may help promote the growth of longer, thicker lashes over time. Regular use of biotin can help improve the overall health of your lashes, reducing brittleness and ensuring they remain flexible and less prone to splitting or falling out.

Glycerine: A humectant, meaning it attracts moisture from the environment and helps to keep the lashes hydrated. This prevents the lashes from drying out or becoming brittle, keeping them soft and flexible.

Size: 9ml

Country of Origin: Italy

To be used before mascara. Place bristles of brush into the root of the lashes and wiggle side to side to build volume at the base and pull it through the lashes out to tip in a smooth motion to lengthen & curl the lash. Blue pigment designed to intensify the black of the mascara on top.

Please refer to Hilary’s educational content to understand how to customise your own application.

Isododecane, Aqua, Synthetic Wax, Trimethylsiloxysilicate,Disteardimonium Hectorite, C18-36 Acid Triglyceride, CI 77007, Polyethylene, Disostearyl Malate, Silica Dimethyl Silylate, Polyglyceryl-4 Isostearate, Acrylates/Ethylhexyl Acrylate Copolymer, Polypropylsilsesquioxane, Caprylyl Glycol, Dicalcium Phosphate, Sodium Gluconate, 1,2-Hexanediol, Polyhydroxystearic Acid, Glycerin, Kaolin, Sodium Dehydroacetate, Glyceryl Caprylate, CI 77499, Dipropylene Glycol, Laureth-21, Panthenol, Biotinoyl Tripeptide-1

Pair With

Loyal Lash Mascara

Loyal Lash Mascara

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Show Topper

Show TopperGracie

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How to: EYE MAKEUP TECHNIQUES

How to: EYE MAKEUP TECHNIQUES

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A message from Hilary

Beyond these beauty products, our mission is to change the narrative in beauty and empower everyone, to embrace their unique values and qualities. We hope this campaign inspires you to recognise and celebrate the values that make you who you are, enhancing your confidence and self-expression.
Join us in celebrating the values that define you, and create a voice of your own. Discover the magic of Loyal Lash Mascara and Loving Lash Primer, and let them be a part of your journey to self-discovery and self-love.

HERO INGREDIENTS

Biotin (Vitamin B7) Plays a role in the production of keratin, a protein that makes up the structure of hair and lashes. By supporting keratin production, biotin may help promote the growth of longer, thicker lashes over time. Regular use of biotin can help improve the overall health of your lashes, reducing brittleness and ensuring they remain flexible and less prone to splitting or falling out.
Glycerine A humectant, meaning it attracts moisture from the environment and helps to keep the lashes hydrated. This prevents the lashes from drying out or becoming brittle, keeping them soft and flexible.

Master your makeup

There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. If you love our free content here, level up your makeup game with the Online Back to Basics Masterclass.

purchase masterclass

FAQs

How do I apply?

To be used before mascara. Place bristles of brush into the root of the lashes and wiggle side to side to build volume at the base and pull it through the lashes out to tip in a smooth motion to lengthen & curl the lash. Blue pigment designed to intensify the black of the mascara on top.

Please refer to Hilary’s educational content to understand how to customise your own application.

What is the vessel made from?

Our vessels are created with the highest possible % of PCR. PCR material is created by taking your everyday household recycling and re-processing it into a resin to create new packaging.

Is this product designed to be accessible?

All future releases, and re-fills of our current products will be released in non-round vessels, to enhance grip, and to prevent rolling off surfaces; aid to the elderly, or those with dexterity issues.
This level of consideration is also applied when choosing dispension methods, avoiding vessels that are hard to squeeze, and keeping our pumps large and easy to grip.

Moving forward, all packaging will feature braille to help distinguish the type of product, and the shade.

Additionally, on our website shoppers are able to request braille stickers, that we will print and apply to the products themselves for those who need.

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