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4.8
Rated 4.8 out of 5 stars
153

Alignment Lip Liner

Luxuriously rich and pigmented, the Alignment Lip Liner glides on effortlessly and stays exactly where it belongs. Available in 8 shades: 2 reds, 3 nude-pinks and 3 nude-browns suitable to all lip and skin tones.

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Selected shade
Frida A sultry, blue-based, brunette-red, giving a luxurious, bold finish.
Grace A true blonde-red, perfect for a pop of colour while giving a fresh brightness to your smile!
Maya A rich cocoa with a neutral undertone, our darkest nude-brown shade. Ideal for creating depth on lighter skin tones and crisp definition on darker complexions.
Sara A cinnamon shade with a warm, terracotta undertone, our medium nude-brown hue. Serves as the quintessential nude-brown for an effortlessly natural look.
Stella A warm, creamy beige, our lightest nude-brown option. Perfect for those seeking a hint of soft, subtle definition.
Turia A true neutral-pink, our deepest nude-pink shade. A universally flattering hue, designed to complement every skin tone.
Elly A ballet-pink, our medium nude-pink offering. Strikes a harmonious balance between contemporary chic and timeless elegance.
Chloe A perfectly balanced neutral pink with warm undertones, our lightest nude-pink choice. Ideal for achieving a delicate, "no-makeup-makeup" look.
Elly

Luxuriously rich and pigmented, the Alignment Lip Liner glides on effortlessly and stays exactly where it belongs. Available in 8 shades: 2 reds, 3 nude-pinks and 3 nude-browns suitable to all lip and skin tones.

Selected shade
Frida A sultry, blue-based, brunette-red, giving a luxurious, bold finish.
Grace A true blonde-red, perfect for a pop of colour while giving a fresh brightness to your smile!
Maya A rich cocoa with a neutral undertone, our darkest nude-brown shade. Ideal for creating depth on lighter skin tones and crisp definition on darker complexions.
Sara A cinnamon shade with a warm, terracotta undertone, our medium nude-brown hue. Serves as the quintessential nude-brown for an effortlessly natural look.
Stella A warm, creamy beige, our lightest nude-brown option. Perfect for those seeking a hint of soft, subtle definition.
Turia A true neutral-pink, our deepest nude-pink shade. A universally flattering hue, designed to complement every skin tone.
Elly A ballet-pink, our medium nude-pink offering. Strikes a harmonious balance between contemporary chic and timeless elegance.
Chloe A perfectly balanced neutral pink with warm undertones, our lightest nude-pink choice. Ideal for achieving a delicate, "no-makeup-makeup" look.

BENEFITS

Rich Pigment • Buildable • Long-Lasting • Sustainable • Ergonomic Design • Hydrating Formula

PRODUCT NOTES

The Alignment Lip Liner is not just about rich pigment; it's about taking care of your lips while looking great. Made with vegan, cruelty free ingredients that help keep your lips soft and moisturised and housed in a sustainably sourced wooden pencil this liner has been crafted consciously with everyone's use in mind.

To ensure confident use for all abilities our unique wooden barrel promotes a kinder and more assured application. This design also ensures it won't roll off the bench when you need it most.

Used alone or paired with another shade for a dimensional look in mind, they are so comfortable you aren't required to wear any product on top! Lipstick and/or gloss applies beautiful on top regardless of the look you want to create.

The Alignment Lip Liner is easy to use, even if you're not a makeup pro. It won't make a mess if you're eating or drinking, and it wears off evenly for a natural fade of colour. The Alignment Lip Liner has been formulated for comfort of wear and trust that it sits naturally on your lips at all times.

Learn more about how to apply for your face.

KEY INGREDIENTS

Japan Tree Wax: Wax from sumac berries that adds a bit of firmness and bounce.

Collagen Amino Acid Complex: Reduces signs of ageing and keeps lips moist, while also plumping them up.

Vegetable Based Butter: A mix of fats from plants that makes the product smooth & stable.

Gloss Enhancing Emollients: Clean, non-greasy fluids that gives lips a shiny look.

Triglycerides Blend: Mix of oils that keep the product stable and improves texture.

Size: 1.8g
Country of Origin: China

Start by outlining your lips, following your natural lip shape. You can slightly over-line your lips (in the middle-section of the top and bottom lip) if you want them to look fuller, or follow your natural shape for a more defined look.

You can build up the pigment strength and thickness to your liking, and wear alone, with another pencil shade to create dimension, or with your favourite lip stick, lip gloss, or lip balm. Practice makes perfect, so don’t worry if it’s not perfect the first time. Enjoy your beautiful lips!


Please refer to Hilary’s educational content to understand how to customise your own application.

CHLOE
HYDROGENATED VEGETABLE OIL, CIO-18 IRIGLYCERIDES, TITANIUM DIOXIDE [CI 7 7891], MICA, CALCIUM SODIUM BOROSILICATE. HYDROGENATED POLY ISOBUTENE, IRON OXIDES CI 77491, RHUS SUCCEDANEA FRUIT WAX, C20-24 ALKYL DIMETHICONE. IRON OXIDES CI 77492. BORON NITRIDE IRON OXIDES C 77499, DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX, TOCOPHEROL, RED 7 LAKE CI 15850, PROPYLENE CARBONATE. DICALCIUM PHOSPHATE, DIPALMITOYL, HYDROXYPROLINE, SORBITAN TRISTERATE

ELLY
HYDROGENATED VEGETABLE OIL, CIO-18
RISICERIDES, MICA, TITANIUM DIOXIDE [CI 77891], CALCIUM
SODIUM BOROSILICATE, HYDROGENATED POLYISOBUTENE, IRON OXIDES CI 77491, RHUS SUCCEDANEA FRUIT WAX, C20-24 ALKYL DIMETHICONE, BORON NITRIDE, IRON OXIDES CI 77499,
DISTEARDIMONIUM HECTORITE. RED 7 LAKE C| 15850.
SYNTHETIC WAX, TOCOPHEROL. PROPYLENE CARBONATE, IRON OXIDES CI 77492. DIPALMITOYL HYDROXYPROLINE SORBITAN TRISTEARAIE DICALCIUM PHOSPHATE

TURIA
HYDROGENATED VEGETABLE OIL, CIO-18
TRIGLYCERIDES, MICA, TITANIUM DIOXIDE [CI 778911. CALCIUM SODIUM BOROSILICATE. HYDROGENATED POLY ISOBUTENE IRON OXIDES CI 77491. RHUS SUCCEDANEA FRUIT WAX. IRON OXIDES CI 77492, C20-24 ALKYL DIMETHICONE, IRON OXIDES CI 7/499, BORON NITRIDE, RED 6 CI 5850, DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX. RED 7 LAKE CI 15850, TOCOPHEROL. PROPYLENE CARBONATE. DIPALMITOYL HYDROXYPROLINE. SORBITAN TRISTEARATE. DICALCIUM
PROSPEARE

STELLA
HYDROGENATED VEGETABLE OIL, C10-18
TRIGLYCERIDES, MICA, TITANIUM DIOXIDE CI 778911, CALCIUM SODIUM BOROSILICATE, HYDROGENATED POLYISOBUTENE, IRON OXIDES CI77491, RHUS SUCCEDANEA FRUIT WAX, IRON OXIDES I 77492. C20-24 ALKYL DIMETHICONE, IRON OXIDES CI
77499. BORON NITRIDE. DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX. TOCOPHEROL, PROPYLENE CARBONATE DIPALMITOYL HYDROXYPROLINE, SORBITAN TRISTEARATE, DICALCIUM PHOSPHATE

SARA
HYDROGENATED VEGETABLE OIL. C10-18 TRIGLYCERIDES. MICA, CALCIUM SODIUM BOROSILICATE, HYDROGENATED POLYISOBUTENE, IRON OXIDES C1 77491,
IRON OXIDES CI 77492. IRON OXIDES CI 77499. RHUS
SUCCEDANEA FRUIT WAX, C20-24 ALKYK DIMETHICONE,
TITANIUM DIOXIDE CI 778911, BORON NITRIDE DISTEARDIMONIUM HECTORITE. SYNTHETIC WAX, TOCOPHEROL, PROPYLENE CARBONATE, DIPALMITOYL
HYDROXYFROLINE, SORBITAN TRISTERATE, DICALCIUM PHOSPHATE

MAYA
HYDROGENATED VEGETABLE OIL, C10-18 TRIGLYCERIDES, MICA, CALCIUM SODIUM BOROSILICATE, HYDROGENATED POLYISOBUTENE. IRON OXIDES CI 7749l,
IRON OXIDES CI 77499. RHUS SUCCEDANEA FRUIT WAX, IRON OXIDES CI77492. TITANIUM DIOXIDE [C 77891], C20-24 ALAIL DIMETHICONE. BORON NITRIDE, DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX, TOCOPHEROL, RED 7 LAKE CI 15850, PROPYLENE CARBONATE, DIPALMITOYL HYDROXYFROLINE SORBIAN TRISTEARATE, DICALCIUM PHOSPHATE

GRACE
HYDROGENATED VEGETABLE OIL , C10-18 TRIGLYCERIDES , MICA, CALCIUM SODIUM BOROSILICATE, HYDROGENATED POLYISOBUTENE, YELLOW 6 LAKE CI 15985, TITANIUM DIOXIDE [CI 77891], YELLOW 5 LAKE CI 19140 , RHUS SUCCEDANEA FRUIT WAX, RED 6 CI 15850, C20-24 ALKYL DIMETHICONE, DICALCIUM PHOSPHATE , RED 22 LAKE CI 45380, BORON NITRIDE, RED 7 CI 15850, DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX , TOCOPHEROL, PROPYLENE CARBONATE, DIPALMITOYL HYDROXYPROLINE, SORBITAN TRISTEARATE

FRIDA
HYDROGENATED VEGETABLE OIL, C10-18 TRIGLYCERIDES, MICA, RED 7 CI 15850
CALCIUM SODIUM BOROSILICATE, HYDROGENATED POLYISOBUTENE, DICALCIUM PHOSPHATE, RED 6 CI 15850, TITANIUM DIOXIDE [CI 77891], RHUS SUCCEDANEA FRUIT WAX, C20-24 ALKYL DIMETHICONE, BORON NITRIDE, DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX, TOCOPHEROL, BLUE 1 LAKE CI 42090, PROPYLENE CARBONATE, DIPALMITOYL HYDROXYPROLINE, SORBITAN TRISTEARATE

Accessibility
Focussed

Clean
Ingredients

Sustainable

Cruelty
Free

Vegan

Pair With

How to: Lip Liner & Gloss Application

How to: Lip Liner & Gloss Application

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Holli Beauty lipstick on a white background

Stay Glaze LipstickAmelia

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A pink ergonomic pencil sharpener with a triangular container and the brand 'HOLME BEAUTY' printed on the side.

Bucket Blade Pencil Sharpener

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Hero Ingredients

Japan Tree Wax Wax from sumac berries that adds a bit of firmness and bounce.
Collagen Amino Acid Complex Reduces signs of ageing and keeps lips moist, while also plumping them up.
Vegetable Based Butter A mix of fats from plants that makes the product smooth & stable.
Gloss Enhancing Emollients Clean, non-greasy fluids that gives lips a shiny look.
Triglycerides Blend Mix of oils that keep the product stable and improves texture.

FAQs

Which shade is right for me?

Feeling under about which shade is right for you? Use our shade-finder tool to match the perfect Alignment Lip Liner to your face tones!

How do I apply?

Start by outlining your lips, following your natural lip shape. You can slightly over-line your lips (in the middle-section of the top and bottom lip) if you want them to look fuller, or follow your natural shape for a more defined look.

You can build up the pigment strength and thickness to your liking, and wear alone, with another pencil shade to create dimension, or with your favourite lip stick, lip gloss, or lip balm. Practice makes perfect, so don’t worry if it’s not perfect the first time. Enjoy your beautiful lips!


Please refer to Hilary’s educational content to understand how to customise your own application.

What is the vessel made from?

Our pencils and brush handles are made from sustainably sourced wood, from sustainably managed forests. These forests are managed to prevent damage to eco-systems and wildlife, and the wood is harvested in a way that ensures they will be there for generations to come.

Is this product designed to be accessible?

All future releases, and re-fills of our current products will be released in non-round vessels, to enhance grip, and to prevent rolling off surfaces; aid to the elderly, or those with dexterity issues.
This level of consideration is also applied when choosing dispension methods, avoiding vessels that are hard to squeeze, and keeping our pumps large and easy to grip.

Moving forward, all packaging will feature braille to help distinguish the type of product, and the shade.

Additionally, on our website shoppers are able to request braille stickers, that we will print and apply to the products themselves for those who need.

4.8
Rated 4.8 out of 5 stars
Based on 153 reviews
Total 5 star reviews: 136 Total 4 star reviews: 8 Total 3 star reviews: 5 Total 2 star reviews: 2 Total 1 star reviews: 2
94%would recommend this product
153 reviews
  • MM
    Marcelle M.
    Verified Buyer
    Reviewing
    Alignment Lip Liner Sara
    I recommend this product
    How old are you? 35-44
    Rated 5 out of 5 stars
    Apr 9, 2026
    Love it

    Love the colour and texture goes on smoothly and creamy

  • SC
    Sabeena C.
    Verified Buyer
    Reviewing
    Alignment Lip Liner Turia
    I recommend this product
    How old are you? 45-54
    What is your skin type? Ageing
    What is your skin tone? Dark
    Rated 5 out of 5 stars
    Apr 8, 2026
    Most versatile liners ever!

    Can't say enough about these liners - have them all and they are the best!

  • DB
    Dianne B.
    Verified Buyer
    Reviewing
    Alignment Lip Liner Sara
    I recommend this product
    How old are you? 45-54
    What is your skin type? Ageing
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Apr 6, 2026
    Recommend as a one and done

    I have two pencils now and really like them. They are easy to use and highly pigmented.

    HB Profile picture for Holme Beauty
    Holme Beauty
    Apr 7, 2026

    Amazing! They really are so pigmented and blendable, we love this. 🤎

  • JD
    Jac D.
    Verified Buyer
    Reviewing
    Alignment Lip Liner Elly
    I recommend this product
    How old are you? 45-54
    What is your skin type? Ageing
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Apr 3, 2026
    Perfect lip finishing

    I have this liner pencil in Turia and Elly. For a darker more finished look it’s so easy and smooth to apply as an outer liner ; and the lighter one, Elly, I use as a full lip cover, and it’s not drying at all.

    So long lasting, unlike those bullet liner pens that only seem to be half full to begin with!

    HB Profile picture for Holme Beauty
    Holme Beauty
    Apr 8, 2026

    Yes, this is incredible! Hilary shows application techniques like this on her stories most days, we love our community playing with their shades - so fun! 🤍

  • GM
    Gina M.
    Verified Buyer
    Reviewing
    Alignment Lip Liner Maya
    I recommend this product
    How old are you? 35-44
    What is your skin type? Normal, Pigmentation, Dehydration/Oily
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Apr 2, 2026
    Best Lip Liner ever created

    I have worn lip liner and lipstick since my teens. I have tried almost every lip product out there. The Alignment Lip Liner completely blew me away. It's perfect for over lining and filling in the lip. It's non-drying but stays in place all day. And the colours!!! I've purchased Turia, Maya and Grace, but need and want them all. Turia is the prettiest muted pink I have ever seen. Maya doubles up as an eye liner or shadow. And Grace gives me that va va voom. The best on the market! The easiest to sharpen. The highest quality. Thank you, Hilary!