From Back to Basics, to 'The One' Palette
If, as a makeup artist I am frustrated by the lack of functionality of eyeshadow palettes, I can only assume that women who seek to wear them for personal use have all but given up! Why do eyeshadow palettes always have an ugly friend colour or three that you literally will never use?
Why is it that, in 2025 we only use one or two shades of our palettes and get frustrated at how hard they are to use, travel with, or understand?
Well, I have had all of those same feels. I have so many palettes but never one that covers me. I don’t wear just one colour, so why does my palette have to have only one tone?
So! What did I do? I created something I have educated about in my Back to Basics Masterclass for 10 years and what I have learnt is so needed and valued by you, my darling customer- something easy to use, easier to navigate & functional.
Every element of this palette, eye primers and eye brushes have been thoughtfully curated.
The palette is highly sustainable and refillable, the colours developed to cover any neutral look you should ever want, it's super accessible with braille on the packaging and the design of the component and I have worked so hard on the visual impact- each palette is unique to the person receiving it.
The Soft Set Eye Primer perfectly accompanies this palette as a non-negotiable for a trusted, long lasting and non-creasing eye. But also, hitting our love of multi-use, they can also be worn alone as an eyeshadow for those who are time poor or wanting something super natural.
I am so bloody happy to also mention we now have a pretty much complete brush set! One thing about me as a makeup artist and why our brush collection has been so loved by customers is my obsession with having and trying lots of brushes and knowing which ones are the most impactful and easy to use. I am so in love with these!!!
In terms of the formula, as always, it meets our Holme Beauty Standard of ingredients, ethics and impacts. The pigment is rich, creamy and has no fall out- so beautiful to use as it doesn’t feel dry to apply.
I am so proud to know this palette finally exists in our range. The One palette, paired with the only supportive tools you’ll ever need will have such a beautiful, exciting impact for our customers. I can’t wait for you to try them and fall in love with doing your eyes once again!!
All my love, Hilary x