The Holme Way

I've always been protective of the labels being placed on Holme. In a world full of them, it's easy for people to pigeon-hole a brand into what they're known for. And when your first product is a glowy, sheer skin base, being called a natural, glowy brand seemed to fit.

But it doesn't. Because that was only one of our products. Yes, we have a few complexion-enhancing products, and yes, I prefer a skin that looks ethereal and fresh, but in no way are we a natural, glowy brand. In fact, using all the same products I use to create a natural, radiant look, you can also create a full-coverage, matte version.

Why? Because of two reasons. One, I've designed the products that way. And two, I will NEVER pigeon-hole any of our customers and lead them into makeup looks that don't work for them. Every single person on this planet shows up differently, represents themselves uniquely and wants to reflect themselves individually.

I learnt this as a makeup artist, and very quickly I realised that I wanted my makeups to reflect the person wearing them. Natural, full coverage, matte, glowy, glam, daytime. If you want it, I will create it. I never really had a signature look, but I have always steered my makeups to look super enhancing to the person wearing them. Eyes popping, bone structure defined and ALWAYS representing how they want to feel.

Whether it's sexy, bronzed, pretty, earthy or bright, this wasn't my job to dictate, but it is my job to encourage. And at Holme, we are here to simply reflect you and motivate you to show up for how you want to feel.

The Holme Way? It's knowing yourself first, leaning into how you want to feel and being backed by great product and the education on how to apply it to you. The rest is up to you.