The Story Behind The Abundant Brow Collection.
Makeup & beauty trends come and go and brows are no exception.
For some people, they’re solitary, consistent, a mark of who they are.
For others, they’re ever-changing. An expression of their internal world.
For both, they are a marker of authenticity.
Curiosity, acceptance, and exploration are at the heart of Holme. We believe that beauty is layered. It's about true belonging and connection. It's feeling like you, at every age, at every stage. It's knowing your beauty is yours, and no one else's. It’s celebrating other people’s beauty too.
"Makeup & beauty trends through anyone’s life will always throw a few curly wurly’s. For me, well.. you could say I have tried it all. It may be why I have landed so firmly in my authenticity. I tried everyone else’s idea of beauty before realising none of them suited me as well as me just being me did. My creative heart adored the exploration, however. And looking back I’m proud of myself for playing and being wild. But it would be amiss of me not to create this moment as a reminder within Holme, why it’s so important I bring a bit of the wisdom my experience in beauty has given me.
Trends can be dangerous, especially for those who are vulnerable. We are coerced into believing that anyone else’s standard of beauty should be ours and that as we are, we are not enough. We bend, mould ourselves; sculpting, colouring, drawing, plucking and manipulating ourselves to fit in. And sometimes, as I have seen deeply first hand as a makeup artist- trends can permanently change who we are in those vulnerable moments and be very hard to change back to who we are, once those trends disappear into the next.
At Holme, it has and will always be our mission to back you to know your worth, your power and your beauty. Not as someone else, or trying to fit into a moment that holds you captive in its promise’s of acceptance- but wholly and perfectly as you.
Let all the versions of myself trying every single trend hold a moment for you now, to remind you that the most perfect version of yourself is you without any of the fuss. May you find a version that you may want to sprinkle with glitter once and a while to have some fun, to wear a red lip to remind you of your power or to find a ritual within beauty that doesn’t need to be done to tell you that you’re more worthy of being seen- just that you were worthy all along." - our founder, Hilary.
We can spend hours trying to fit into someone else's definition of beauty. But whether your routine takes one minute or twenty, whether your brows are full, sparse, tattooed, pencilled, grey, growing back, or gone completely, there is no right way to look like yourself.
We work with real people and their real uniqueness. Full brows, no brows, some brows — at the end of the day, they're your brows. The Abundant Brow Collection is designed to be approachable for every skill level, including those who aren't confident with advanced makeup techniques. Both formulas are rich in pigment and long on wear — long-wearing, water-resistant, smudge-resistant, sweat-resistant and transfer-resistant, with up to 12-hour wear.
This collection is about giving women a brow routine that fits into their everyday life, not one more thing they have to get right before they walk out the door.
"It was so important when developing this product to create something I know was missing. Brows, for many are a non-negotiable part of their makeup routine and for anyone else, something that feels intimidating & hard to achieve. With the Abundant Brow Collection I focused on ease of use, a reliable & performance focused formula and all in alignment to our clean, sustainable and accessible values. We are here to make it easy to feel good, with products that make sense, look good & are reliable. This range epitomises our approach to how we show up for our customers." - Hilary.
Beauty isn't always straightforward. Beauty isn’t always simple. But now, it's abundant.