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Loyal Lash Mascara

4.5
Rated 4.5 out of 5 stars
35

A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.

A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.

BENEFITS

Tubular Formula • Transfer-Proof • Amplifies and Defines Lashes • No-Clump Formula
Nourishing & Conditioning • Long-Wear

HILARY'S NOTES

It’s time to finally wear a mascara you know you can trust. This vegan, tubular mascara has been created for those who suffer from mascara transfer in mind. Designed to create voluminous yet defined lashes, its clever tubular technology saw a 100% success of no transferring in our testing group.

This reliable, yet impactful mascara will ensure your lashes look amplified & defined all day long.

The Holme Beauty Loyal Lash Mascara will stay where it’s needed for as long as it’s needed and never let you down. The intense black formula applies like a dream with every swipe of the tapered designed brush, allowing you to build defined volume without the clumps or smudges.

This mascara is sweat, humidity and transfer resistant thanks to its clever tubular formulation, which lays down fibres on the lashes to ensure the pigment doesn’t break down and transfer, making this mascara 100% transfer proof.

Infused with hydrolised lindseed extract for the healthiest and shinest of lashes, the Loyal Lash mascara is supported by natural waxes for the creamiest of formulations.

It’s time to step into your day with full faith that your lashes will give you the impact you’re looking for, with the safety of longwear and no transfer.

KEY INGREDIENTS

Hydrolised Linseed Extract: Rich in fatty acids and proteins, which help to nourish and condition the lashes, keeping them healthy and preventing brittleness. This makes lashes feel softer and more supple.

Castor Oil: Rich in ricinoleic acid, which helps to stimulate hair growth. When applied regularly, it can help promote the growth of longer and thicker lashes, making it a key ingredient in mascara formulations aimed at enhancing lash volume and length.

Size: 9ml
Country of Origin: Italy

Place bristles of brush into the root of the lashes and wiggle side to side to build volume. Pull it through the lashes out to tip in a smooth motion to lengthen & curl lash.

Please refer to Hilary’s educational content to understand how to customise your own application.

Aqua, CI 77499, Stearic Acid, Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera Cera, Oryza Sativa Cera, Propanediol, Tribehenin, Acrylates/Ethylhexyl Acrylate Copolymer, Candelilla Cera, Aminomethyl Propanediol, Phenoxyethanol, Ricinus Communis Seed Oil, Sodium Dehydroacetate, Hydroxyethylcellulose, Ethylhexylglycerin, Laureth-21, Hydrolyzed Linseed Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.

Pair With

Loving Lash Primer

Loving Lash Primer

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Show Topper

Show TopperGracie

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How to: EYE MAKEUP TECHNIQUES

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A message from Hilary

Beyond these beauty products, our mission is to change the narrative in beauty and empower everyone, to embrace their unique values and qualities. We hope this campaign inspires you to recognise and celebrate the values that make you who you are, enhancing your confidence and self-expression.
Join us in celebrating the values that define you, and create a voice of your own. Discover the magic of Loyal Lash Mascara and Loving Lash Primer, and let them be a part of your journey to self-discovery and self-love.

HERO INGREDIENTS

Hydrolised Linseed Extract Rich in fatty acids and proteins, which help to nourish and condition the lashes, keeping them healthy and preventing brittleness. This makes lashes feel softer and more supple.
Castor Oil Rich in ricinoleic acid, which helps to stimulate hair growth. When applied regularly, it can help promote the growth of longer and thicker lashes, making it a key ingredient in mascara formulations aimed at enhancing lash volume and length.
4.5
Rated 4.5 out of 5 stars
Based on 35 reviews
Total 5 star reviews: 27 Total 4 star reviews: 2 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 2
83%would recommend this product
35 reviews
  • MM
    Marcelle M.
    Verified Buyer
    Reviewing
    Loyal Lash Mascara
    I recommend this product
    Rated 5 out of 5 stars
    Jun 18, 2025
    5 Stars

    Best mascara - never smudges and lengthens my lashes beautifully! But also just a little bit obsessed with all the other products at Holme beauty!

  • HP
    Hannah P.
    Verified Buyer
    Reviewing
    Loyal Lash Mascara
    I recommend this product
    Rated 5 out of 5 stars
    May 19, 2025
    5 Stars

    This is probably my third purchase!! Love this - especially as a contact lenses girlie! 🤎

    HB Profile picture for Holme Beauty
    Holme Beauty
    Jun 2, 2025

    Thanks Hannah! We're so glad you're loving our tubular formulation ✨

  • JO
    Josie O.
    Verified Buyer
    Reviewing
    Loyal Lash Mascara
    I recommend this product
    Rated 5 out of 5 stars
    May 13, 2025
    5 Stars

    I love this mascara! Easy to put on, coats each lash without clumping, and stays on all day without the dreaded little bits falling off on your face!

    HB Profile picture for Holme Beauty
    Holme Beauty
    May 14, 2025

    Thank you so much for your review, Josie 🤎

    We're all about that smudge-proof formula, and are so glad you've experienced this too!

  • CR
    Carey R.
    Verified Buyer
    Reviewing
    Loyal Lash Mascara
    Rated 3 out of 5 stars
    Apr 10, 2025
    3 Stars

    This mascara doesn’t have much effect. It takes several repeats to get anything on which is too time consuming for me. It is nicely packed and I bought it because I love the primer so much, but this one I wouldn’t buy again.

    HB Profile picture for Holme Beauty
    Holme Beauty
    Apr 29, 2025

    Thank you for taking the time to share this with us, Carey. We've reached out via email to support you further with your experience and look forward to hearing from you ✨

  • JM
    Jane M.
    Verified Buyer
    Reviewing
    Loyal Lash Mascara
    I recommend this product
    Rated 5 out of 5 stars
    Feb 6, 2025
    5 Stars

    Without a doubt the best mascara I’ve ever used!!!

    HB Profile picture for Holme Beauty
    Holme Beauty
    Feb 20, 2025

    Jane! We are so happy to hear this, and thank you for sharing your experience with us and the HB community x

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