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Base Primer

4.9
Rated 4.9 out of 5 stars
657

A softly tinted, illuminating primer that can be worn alone or under makeup for longer wear & glow. Infused with full claim actives for improved skin texture.

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Selected shade
Bling A translucent, iridescent wash across the skin, with no undertones.
Bling A translucent, iridescent wash across the skin, with no undertones.
Bang A sheer, champagne hued primer for pale to lightly tanned skin.
Bang A sheer, champagne hued primer for pale to lightly tanned skin.
Burst A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Burst A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Boom A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Boom A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Beam A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
Beam A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
Bling

A softly tinted, illuminating primer that can be worn alone or under makeup for longer wear & glow. Infused with full claim actives for improved skin texture.

Selected shade
Bling A translucent, iridescent wash across the skin, with no undertones.
Bling A translucent, iridescent wash across the skin, with no undertones.
Bang A sheer, champagne hued primer for pale to lightly tanned skin.
Bang A sheer, champagne hued primer for pale to lightly tanned skin.
Burst A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Burst A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Boom A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Boom A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Beam A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
Beam A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.

BENEFITS

Elongates makeup performance and wear · Multi use: worn alone or under makeup · Complexion boosting glow for radiant skin · Reduces blemishes · Strengthens skin barrier · Hydrating · Anti-inflammatory · Stimulates collagen

HILARY'S NOTES

I created the Holme Beauty Base Primer after recognising the need for a multi-use, inclusive base product that not only enhances your makeup but also supports and nourishes your skin. As someone who has worked on thousands of incredible faces, I knew exactly what I wanted: a complexion boosting product that could be worn alone or under your makeup to give radiance, elongate makeup performance, but mainly to just enhance the skin to look super healthy.

Learn more about how to apply it to your face.

KEY INGREDIENTS

Niacinamide: Has anti-inflammatory properties that help calm acne, rosacea, and redness-prone skin. It evens out skin tone by reducing hyperpigmentation, dark spots, and redness. It also smooths skin texture for a more refined look.

Kakadu Plum: Ten times more vitamin C than citrus, it brightens skin, evens tone and protects against pollution and UV damage. Kakadu Plum supports collagen production for a firmer complexion and it's powerful antioxidants fight free radicals and reduce oxidative stress.

Jojoba Oil: A deeply hydrating oil that mimics the skin’s natural sebum. It absorbs easily without feeling greasy, making it ideal for all skin types. Its anti-inflammatory properties help soothe inflamed skin.

40ml / 15ml
Developed in Australia. Made proudly in China.

This tinted, luminous base can be used in multiple ways to suit your makeup routine. As a primer, it creates the perfect sheer & grippy base for foundation; boosting longevity, enhancing colour payoff, and giving your skin a lit-from-within glow.

Worn alone, it delivers a sheer tinted effect and adds a boost of glow to the complexion. You can also mix it with your favourite foundation for a subtle, light-reflective finish or gently press it onto the high points of your face to catch the light and enhance your natural radiance.

To apply, use Brush No.1 (or Brush No.3 for smaller faces), or your fingers if you prefer. Start with a small amount of the Holme Base Primer and lightly buff it into the skin. Apply it as the first step after your skincare & sunscreen routine, before moving on to the rest of your makeup, or if you are wanting a natural finish its all you may need to apply!

Please refer to Hilary’s educational content to understand how to customise your own application.

Aqua (Water), Caprylic/Capric Triglyceride, Propylene Glycol, Glyceryl Stearate, Stearic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Methylpropanediol, Alumina, Butyrospermum Parkii (Shea) Butter, Magnesium Aluminum Silicate, Phenoxyethanol, Crambe Abyssinica Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Niacinamide, Terminalia Ferdinandiana (Kakadu Plum) Seed Oil, Lecithin, Triethanolamine, Caprylyl Glycol, Cellulose Gum, Tocopherol, Carthamus Tinctorius (Safflower) Seed Oil, Beta-Carotene, Xanthophylls, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Polysorbate 20, Phenylpropanol

May Contain +/- :
Mica, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide), CI 77492 (Iron Oxide), CI 77499 (Iron Oxide)

BANG Formulation Update As of June 2024:
Water, Caprylic/Capric Triglyceride, Methylpropanediol, Propylene Glycol, Titanium Dioxide CI 77891, Synthetic Fluorphlogopite, Glyceryl Stearate SE, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Aluminum Silicate, Stearic Acid, Butyrospermum Parkii (Shea) Butter, Mica, Glycerin, Phenoxyethanol, Polyglyceryl-10 Myristate, Iron Oxides CI 77492, Cellulose Gum, Iron Oxides CI 77491, Niacinamide, Caprylyl Glycol, Tocopherol, Iron Oxides CI 77499, Phytic Acid, Aluminum Hydroxide, Citric Acid, Terminalia Ferdinandiana Fruit Extract, Sodium Hydroxide, Sodium Citrate

Accessibility
Focussed

Clean
Ingredients

Sustainable

Cruelty
Free

Vegan

Pair With

Brush Number One

Brush Number One

View More Details
Hytride Flex Concealer

Hytride Flex ConcealerBRIGHTENER

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How to: Primer & Foundation

How to: Primer & Foundation

View More Details

Our Shades

Try it on
  • Primer Shades

BLING

A translucent, iridescent wash, designed for fair skin with no undertones.

BANG

A sheer, champagne-hued primer, designed for light-medium skin tones.

BURST

A neutral golden bronze primer, designed for medium skin tones.

BOOM

A richer bronze hue, designed for medium-dark skin tones.

BEAM

A deep, warm dark bronze, designed for dark to deep skin tones.

NIACINAMIDE Has anti-inflammatory properties that help calm acne, rosacea, and redness-prone skin. It evens out skin tone by reducing hyperpigmentation, dark spots, and redness. It also smooths skin texture for a more refined look.
JOJOBA OIL A deeply hydrating oil that mimics the skin’s natural sebum. It absorbs easily without feeling greasy, making it ideal for all skin types. Its anti-inflammatory properties help soothe irritation, eczema, psoriasis, and acne.
KAKADU PLUM One of the richest sources of vitamin C, it brightens skin, evens tone, and protects against pollution and UV damage. Vitamin C supports collagen production for a firmer complexion. Its powerful antioxidants fight free radicals and reduce oxidative stress.

FAQs

Which shade is right for me?

The Holme Base Primer is available in 5 sheer shades, and can be used alone, blended together to perfectly match your skin tone or as a bronzer, when using a darker shade.

Know your shade? Use our brand to brand shade finder to find your Holme Base Primer match!

How do I apply?

This tinted, complexion boosting lotion can be used in a number of ways to suit your makeup routine. As a primer, it creates the perfect base for foundation, boosting its longevity, enhancing colour payoff, and giving your skin a lit-from-within glow. Worn alone, it delivers a sheer tint of colour and adds a natural luminosity to the skin. You can also mix it with your favourite foundation for a subtle light-reflective finish, or gently press it onto the high points of your face to catch the light and highlight your natural radiance.

To apply, use Brush 1 (or Brush 3 for smaller faces) or your fingers if you prefer. Start with a small amount of the Holme Base Primer and lightly buff it into the skin. Apply as the first step after your skincare routine, before moving on to the rest of your makeup. Of course, it’s just as stunning on its own if you’re keeping it simple!

Please refer to Hilary’s educational content to understand how to customise your own application.

What is the primer vessel made from?

Our primer tubes are made from 5-layer, fully compostable sugar cane. This reduces the reliance on fossil fuels such as oil for the production of plastic packaging, not to mention the tubes are biodegradable.

Is this product designed to be accessible?

All future releases, and re-fills of our current products will be released in non-round vessels, to enhance grip, and to prevent rolling off surfaces; aid to the elderly, or those with dexterity issues.
This level of consideration is also applied when choosing dispension methods, avoiding vessels that are hard to squeeze, and keeping our pumps large and easy to grip.

Moving forward, all packaging will feature braille to help distinguish the type of product, and the shade.

Additionally, on our website shoppers are able to request braille stickers, that we will print and apply to the products themselves for those who need.

4.9
Rated 4.9 out of 5 stars
Based on 657 reviews
Total 5 star reviews: 617 Total 4 star reviews: 14 Total 3 star reviews: 7 Total 2 star reviews: 14 Total 1 star reviews: 5
96%would recommend these products
657 reviews
  • A
    Ashley
    Verified Buyer
    Reviewing
    Base Primer Bang / 15ml
    I recommend this product
    How old are you? 35-44
    What is your skin type? Dehydration/Oily
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Sep 3, 2025
    Perfect amount of glow

    I'm a makeup artist that specialises in glowly looks - so I've tried A LOT of glowy products. Base Primer is my favourite. It creates such a nice glow while also adding a blurred effect so that skin tone is more even. I like to use it in its own or under foundation for a lit-within finish. If you're oily or nervous about looking too shiny, just avoid your t-zone by applying it down the sides of your face and neck.

    I love that it comes in multiple shades. I personally use Bang.

  • E
    Erin
    Reviewing
    Base Primer Bang / 40ml
    I recommend this product
    How old are you? 35-44
    What is your skin type? Ageing, Normal
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Sep 3, 2025
    Your skin but better

    This primer is a staple for me - I have repurchased a few times now. I feel confident and illuminated - it’s my skin just better. I wear Bang and flip up to Burst if I’ve used a tanning product (and sometimes I mix the two).

  • K
    Kate
    Verified Reviewer
    Reviewing
    Base Primer
    I recommend this product
    How old are you? 45-54
    What is your skin type? Ageing
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Sep 3, 2025
    Amazing

    Totally in love with this primer. Will never use anything else.

  • LB Profile picture for Lydia B.
    Lydia B.
    Verified Reviewer
    Reviewing
    Base Primer
    I recommend this product
    How old are you? 25-34
    What is your skin type? Dehydration/Oily
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Sep 3, 2025
    Go to base for a flawless finish

    Everytime I am looking for something to even out my skin tone without feeling heavy or cakey I always reach for my Holme Beauty primer. Under makeup or just on its own it always gives a flawless luminous finish to the skin, no matter how you apply it! This one is constantly in my cart and I've converted many to the Base Primer lifestyle ahahha. The picture attached is just Base Primer as my base for my friends 30th birthday!

  • M
    Maryanne
    Verified Buyer
    Reviewing
    Base Primer Bang / 40ml
    I recommend this product
    How old are you? 45-54
    What is your skin type? Dehydration/Oily, Pigmentation
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Sep 3, 2025
    If you're after a primer that enhances your skin while giving your makeup a longer lease on life, this one’s a keeper.

    I recently tried the Base Primer and I’m genuinely impressed. From the first application, it delivered exactly what it promised, a soft tint and a radiant glow that made my skin look fresh and luminous. Whether I wear it solo on no-makeup days or layer it under foundation, it gives my skin that extra boost of smoothness and longevity.

    What really sets it apart are the full claim actives. I’ve noticed a subtle but real improvement in my skin texture over time, it feels more refined and hydrated. Plus, it doesn’t feel heavy or greasy, which is a huge win in my book. The finish is natural, not sparkly, and it blurs imperfections without masking my skin’s personality.

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