A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.
A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.
Our Loyal Lash Mascara in Brown is currently available for pre-order. New stock arrives around mid-September, and we’ll ship it out to you free of charge.
BENEFITS
Tubular Formula • Transfer-Proof • Amplifies and Defines Lashes • No-Clump Formula • Long-Wear • Nourishing & Conditioning • Anti-Roll & Easy Grip Packaging
PRODUCT NOTES
It’s time to finally wear a mascara you know you can trust. This vegan, tubular mascara has been created for those who don't have time for transfer. Designed to create voluminous yet defined lashes, its clever sweat, humidity tubular technology saw a 100% success of no transferring in our testing group.
The intense black formula OR rich hazelnut brown formula applies beautifully with the new hourglass shaped brush, designed to build volume on the outer edges of the eye to create a lifted eye effect.
Infused with hydrolised lindseed extract for the healthiest and shinest of lashes, the Loyal Lash mascara is supported by natural waxes for the creamiest of formulations.
Learn more about how to apply for your face.
KEY INGREDIENTS
Hydrolised Linseed Extract: Rich in fatty acids and proteins to nourish and condition the lashes, keeping them healthy and preventing brittleness. Lashes feel softer and more supple.
Castor Oil: Rich in ricinoleic acid to stimulate longer and thicker lash growth. Enhances lash volume and length.
Size: 7.5ml
Country of Origin: Italy
Place bristles of brush into the root of the lashes and wiggle side to side to build volume. Pull it through the lashes out to tip in a smooth motion to lengthen & curl lash.
Please refer to Hilary’s educational content to understand how to customise your own application.
Black: Aqua (Water), Iron Oxides, Stearic Acid, Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Propanediol, Tribehenin, Acrylates/Ethylhexyl Acrylate Copolymer, Euphorbia Cerifera (Candelilla) Wax, Aminomethyl Propanediol, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Sodium Dehydroacetate, Hydroxyethylcellulose, Ethylhexylglycerin, Laureth-21, Hydrolyzed Linseed Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate
Brown: Water, Stearic Acid, Iron Oxides, Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Propanediol, Tribehenin, Euphorbia Cerifera (Candelilla) Wax, Phenoxyethanol, Aminomethyl Propanediol, Ricinus Communis (Castor) Seed Oil, Sodium Dehydroacetate, Xanthan Gum, Ethylhexylglycerin, and Hydrolyzed Linseed Extract.
| Hydrolised Linseed Extract | Rich in fatty acids and proteins to nourish and condition the lashes, keeping them healthy and preventing brittleness. Lashes feel softer and more supple. |
| Castor Oil | Rich in ricinoleic acid to stimulate longer and thicker lash growth. Enhances lash volume and length. |
HILARY’s PERFECT PAIRINGS
A softly tinted, illuminating primer that can be worn alone or under makeup for longer wear & glow. Infused with full claim actives for improved skin texture.
Formulated with long lasting performance in mind, this Hyaluronic Acid & soft luminous pearl infused setting spray ensures your makeup is set, diffused & glowing all day long.
A buildable medium-full coverage concealer formulated with tripeptides and a patented technology to promote hydration & skin firmness, while concealing seamlessly and comfortably.
A veil-like dual toned pressed powder that allows for luminosity while ensuring longevity. Each compact includes dual formulas: a transparent powder as well as a sheer, tinted & more luminous version.
Pairing the Loving Lash Primer with the Loyal Lash Mascara in Black, this dynamic duo is designed to prep, build, and lock in long-lasting lash drama.
Luxuriously rich and pigmented, the Alignment Lip Liner glides on effortlessly and stays exactly where it belongs. Available in 8 shades: 2 reds, 3 nude-pinks and 3 nude-browns suitable to all lip and skin tones.
The ultimate multi-use face brush, designed for a effortless application of your moisturiser, Holme Base Primer, or foundation. It blends seamlessly into the skin for a flawless base. Also perfect for applying cream bronzers, contours, and blushes.
The Embodiment Blush blends a rich pigment with subtle light-reflecting properties, delivering a result that’s as natural as it is beautiful. And a formula that will grip for all day wear.
A tapered vegan-fibre brush, designed for easy powder application across the face. Small enough to reach every nook and cranny, it’s soft and gentle on the skin. The compact size makes it ideal for travel, with a sustainably sourced wooden handle.
The Stay Glaze Lipstick Stain combines rich colour and a high-gloss finish that evenly wears down into a hydrated tint.
The Holme Beauty No.6 Concealer Brush allows for a makeup artist-quality with ease. Fine, soft bristles work to seamlessly blend concealer into your base for precise application and an undetectable, surreal-skin finish.
Learn about YOUR face - Modular format - Designed for all experience levels - Boost your confidence - Back your beauty
Loyal Lash Mascara is sweat, humidity, and transfer-resistant, thanks to its tubular formula that uses film former technology on the lashes to lock in pigment. Infused with natural waxes and Hydrolyzed Linseed Extract, it provides a creamy finish and healthy lash shine.
Start by outlining your lips, following your natural lip shape. You can slightly over-line your lips (in the middle-section of the top and bottom lip) if you want them to look fuller, or follow your natural shape for a more defined look.
You can build up the pigment strength and thickness to your liking, and wear alone, with another pencil shade to create dimension, or with your favourite lip stick, lip gloss, or lip balm. Practice makes perfect, so don’t worry if it’s not perfect the first time. Enjoy your beautiful lips!
Please refer to Hilary’s educational content to understand how to customise your own application.
The Loyal Lash Mascara in the shade Brown has added a warmth to my face I didn’t know I needed!
The new wand reaches all the little nooks and crannies, and the formula glides on effortlessly.
As a pale gal, I always felt like I had to wear more makeup just to balance the boldness of black mascara. And while I still love a classic black, the brown adds a lovely softness that my tired new-mum face can carry all on its own! Thank you Hilary and the team! You never disappoint xx
Recently purchased this mascara in the shade brown. Its a beautiful lush colour and consistency. The applicator brush is thick and of high quality. A beautiful product!
I don’t wear mascara daily because I hate having to wash it off. This one however, I used my normal gentle cleanser ONCE looked in the mirror expecting to see some mascara remnants as it usually takes me 3 cleanses to remove my mascara and there was NOTHING!
I’d buy it for that alone, but it’s a bonus that it’s a super nice formula, colour and doesn’t flake during the day. 10/10.
Love the slight softness of this colour compared to the usual black. I didn’t get any transferred to my eyelids which I have often dealt with. Doesn’t rub off with all day wear
I’m so glad I saw this mascara being reviewed by Natalie Angel. I was a bit worried about the brown color but it looks amazing. It’s so much more natural than a harsh black and doesn’t smudge or flake. I’ll definitely be repurchasing.
