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Loving Lash Primer

4.9
Rated 4.9 out of 5 stars
27

Designed specifically to volumise, lift, and lengthen the lashes before you mascara, while protective ingredients enrich the lash from the inside out.

Designed specifically to volumise, lift, and lengthen the lashes before you mascara, while protective ingredients enrich the lash from the inside out.

Elevate the foundation of your lashes using the Holme Beauty Loving Lash primer.  Designed specifically to volumise, lift, and lengthen the lashes before you mascara, while protective ingredients enrich the lash from the inside out. This vegan lash primer nourishes the lashes with the power of biotin, to strengthen and fortify lashes for a healthy, resilient wear.

100% of those tested* saw a dramatic increase in volume, length, definition and curl compared to not using it with mascara.

The Holme Beauty Loving Lash Primer is crafted with indigo pigment, to amplify the colour intensity of the black mascara that follows. Say goodbye to grey lashes and hello to the  intense black tone this primer encourages!

The mascara wand features a tapered or cone-shaped design, ensuring a uniform application. It’s gentle taper guarantees that lashes in the hard-to-reach eye corners receive just as much love as those at the centre.

As is the nature of the Holme Beauty range, the Loving Lash Primer nourishes the lashes with wear. Each ingredient has been selected specifically with the lashes in mind, to ensure a performance-backed product that is healthy for your lashes.

KEY INGREDIENTS

Glycerine: Helps to keep lashes hydrated and healthy, and helps to prevent clumping and flaking.

Biotin (Vitamin B-7): Promotes the synthesis of keratin, to help strengthen lashes safely, while gently stimulating the growth and nourishment of the lash.

Panthenol: Lash-loving panthenol leaves your eyelashes feeling softer, smoother and stronger.

Size: 9ml
Country of Origin: Italy

To be used before mascara. Place bristles of brush into the root of the lashes and wiggle side to side to build volume at the base and pull it through the lashes out to tip in a smooth motion to lengthen & curl the lash.

Blue pigment designed to intensify the black of the mascara on top.

Isododecane, Aqua, Synthetic Wax, Trimethylsiloxysilicate,Disteardimonium Hectorite, C18-36 Acid Triglyceride, CI 77007, Polyethylene, Disostearyl Malate, Silica Dimethyl Silylate, Polyglyceryl-4 Isostearate, Acrylates/Ethylhexyl Acrylate Copolymer, Polypropylsilsesquioxane, Caprylyl Glycol, Dicalcium Phosphate, Sodium Gluconate, 1,2-Hexanediol, Polyhydroxystearic Acid, Glycerin, Kaolin, Sodium Dehydroacetate, Glyceryl Caprylate, CI 77499, Dipropylene Glycol, Laureth-21, Panthenol, Biotinoyl Tripeptide-1

Pair With

Show Topper

Show TopperGracie

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How to: Eye Makeup Techniques

How to: Eye Makeup Techniques

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HERO INGREDIENTS

Biotin (Vitamin B7) Plays a role in the production of keratin, a protein that makes up the structure of hair and lashes. By supporting keratin production, biotin may help promote the growth of longer, thicker lashes over time. Regular use of biotin can help improve the overall health of your lashes, reducing brittleness and ensuring they remain flexible and less prone to splitting or falling out.
Glycerine A humectant, meaning it attracts moisture from the environment and helps to keep the lashes hydrated. This prevents the lashes from drying out or becoming brittle, keeping them soft and flexible.
4.9
Rated 4.9 out of 5 stars
Based on 27 reviews
Total 5 star reviews: 26 Total 4 star reviews: 0 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
96%would recommend these products
27 reviews
  • JL
    Jo-Anne L.
    Verified Buyer
    Reviewing
    Loving Lash Primer
    I recommend this product
    How old are you? Over 65
    Rated 5 out of 5 stars
    Jan 1, 2026
    Purchased multiple times

    Have been purchasing this product since it launched and it has definitely made my thin sparse eyelashes thicker.

  • MB
    Merika B.
    Verified Buyer
    Reviewing
    Loving Lash Primer
    I recommend this product
    How old are you? 45-54
    What is your skin type? Oily, Ageing
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Dec 29, 2025
    Genius

    I've bought many a lash primer and they've been good but not as good as this. The blue colour is genius. It intensifies whatever you put on top. Such a great product!

  • DP
    Denise P.
    Verified Buyer
    Reviewing
    Loving Lash Primer
    I recommend this product
    How old are you? 45-54
    What is your skin type? Ageing
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Dec 28, 2025
    Who knew??

    Never knew I needed this until I gave it a go. What a revelation! Again, another product from Hilary that I can’t live without.

  • SL
    Sam L.
    Verified Buyer
    Reviewing
    Loving Lash Primer
    I recommend this product
    How old are you? 25-34
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Dec 27, 2025
    Love

    Works a treat

  • CN
    Ciara N.
    Verified Buyer
    Reviewing
    Loving Lash Primer
    I recommend this product
    How old are you? 45-54
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Dec 22, 2025
    Perfect primer

    I bought the primer and mascara together. The primer does exactly what is says it does. It glides on and keeps the mascara in place.