BLING
A translucent, iridescent wash, designed for fair skin with no undertones.
Base Primer
A sheerly tinted, illuminating primer infused with full claim actives for improved skin texture. Multi-use, it can be worn alone as a tinted complexion booster or with makeup to increase grip, radiance and longevity.
Selected shade
Bling
A translucent, iridescent wash across the skin, with no undertones.
Bling
A translucent, iridescent wash across the skin, with no undertones.
Bang
A sheer, champagne hued primer for pale to lightly tanned skin.
Bang
A sheer, champagne hued primer for pale to lightly tanned skin.
Burst
A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Burst
A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Boom
A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Boom
A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Beam
A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
Beam
A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
A sheerly tinted, illuminating primer infused with full claim actives for improved skin texture. Multi-use, it can be worn alone as a tinted complexion booster or with makeup to increase grip, radiance and longevity.
Selected shade
Bling
A translucent, iridescent wash across the skin, with no undertones.
Bling
A translucent, iridescent wash across the skin, with no undertones.
Bang
A sheer, champagne hued primer for pale to lightly tanned skin.
Bang
A sheer, champagne hued primer for pale to lightly tanned skin.
Burst
A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Burst
A neutral toned golden bronze, BURST has been formulated for those with a deeper, lightly tanned complexion.
Boom
A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Boom
A richer bronze hue, BOOM adds a lit-from-within glow to lighter African skins, tanned South East Asians and darker First Nations people.
Beam
A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
Beam
A deep, warm, dark bronze, BEAM has been formulated to melt seamlessly into the darkest complexions.
BENEFITS
Reduces blemishes · Strengthens skin barrier · Protects from pollutants · Hydrating · Anti-inflammatory · Stimulates collagen · Prevents moisture loss · Soft & silky formula · Multi-use
HILARY'S NOTES
I created the Holme Beauty Base Primer after recognising the need for a multi-use, inclusive primer that not only enhances your makeup but also supports and nourishes your skin. As someone who has worked on thousands of incredible faces, I knew exactly what I wanted: a primer that could be worn alone for a radiant glow or used under foundation for longer wear and richer colour payoff. But I also wanted it to improve the skin, not just sit on top of it.
This primer is packed with skin-loving ingredients like Niacinamide, Kakadu Plum, Jojoba Oil, and Vitamin E. It strengthens the skin’s barrier, prevents moisture loss, and boosts radiance. I wanted a formula that provided a soft, silky finish without being tacky or drying—something that would feel as good on the skin as it looks.
The Holme Beauty Base Primer is designed to offer a sheer wash of colour for a natural glow or to be mixed with your foundation to enhance its longevity. It can also be gently pressed into the high points of the face for a subtle, light-reflective finish.
Learn more about how to apply it to your face.
KEY INGREDIENTS
Niacinamide: Has anti-inflammatory properties that help calm acne, rosacea, and redness-prone skin. It evens out skin tone by reducing hyperpigmentation, dark spots, and redness. It also smooths skin texture for a more refined look.
Kakadu Plum: One of the richest sources of vitamin C, it brightens skin, evens tone, and protects against pollution and UV damage. Vitamin C supports collagen production for a firmer complexion. Its powerful antioxidants fight free radicals and reduce oxidative stress.
Jojoba Oil: A deeply hydrating oil that mimics the skin’s natural sebum. It absorbs easily without feeling greasy, making it ideal for all skin types. Its anti-inflammatory properties help soothe irritation, eczema, psoriasis, and acne.
40ml / 15ml
Country of Origin: China
This tinted, luminous lotion can be used in multiple ways to suit your makeup routine. As a primer, it creates the perfect sheer & grippy base for foundation; boosting longevity, enhancing colour payoff, and giving your skin a lit-from-within glow.
Worn alone, it delivers a sheer tinted effect and adds a boost of glow to the complexion. You can also mix it with your favourite foundation for a subtle, light-reflective finish or gently press it onto the high points of your face to catch the light and enhance your natural radiance.
To apply, use Brush No.1 (or Brush No.3 for smaller faces), or your fingers if you prefer. Start with a small amount of the Holme Base Primer and lightly buff it into the skin. Apply it as the first step after your skincare & sunscreen routine, before moving on to the rest of your makeup, or if you are wanting a natural finish its all you may need to apply!
Please refer to Hilary’s educational content to understand how to customise your own application.
Aqua (Water), Caprylic/Capric Triglyceride, Propylene Glycol, Glyceryl Stearate, Stearic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Methylpropanediol, Alumina, Butyrospermum Parkii (Shea) Butter, Magnesium Aluminum Silicate, Phenoxyethanol, Crambe Abyssinica Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Niacinamide, Terminalia Ferdinandiana (Kakadu Plum) Seed Oil, Lecithin, Triethanolamine, Caprylyl Glycol, Cellulose Gum, Tocopherol, Carthamus Tinctorius (Safflower) Seed Oil, Beta-Carotene, Xanthophylls, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Polysorbate 20, Phenylpropanol
May Contain +/- :
Mica, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide), CI 77492 (Iron Oxide), CI 77499 (Iron Oxide)
BANG Formulation Update As of June 2024:
Water, Caprylic/Capric Triglyceride, Methylpropanediol, Propylene Glycol, Titanium Dioxide CI 77891, Synthetic Fluorphlogopite, Glyceryl Stearate SE, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Aluminum Silicate, Stearic Acid, Butyrospermum Parkii (Shea) Butter, Mica, Glycerin, Phenoxyethanol, Polyglyceryl-10 Myristate, Iron Oxides CI 77492, Cellulose Gum, Iron Oxides CI 77491, Niacinamide, Caprylyl Glycol, Tocopherol, Iron Oxides CI 77499, Phytic Acid, Aluminum Hydroxide, Citric Acid, Terminalia Ferdinandiana Fruit Extract, Sodium Hydroxide, Sodium Citrate
Accessibility Focussed
Clean Ingredients
Sustainable
Cruelty Free
Vegan
A MESSAGE FROM HILARY
Our Shades
- Primer Shades
BANG
A sheer, champagne-hued primer, designed for light-medium skin tones.
BURST
A neutral golden bronze primer, designed for medium skin tones.
BOOM
A richer bronze hue, designed for medium-dark skin tones.
BEAM
A deep, warm dark bronze, designed for dark to deep skin tones.
| NIACINAMIDE | Has anti-inflammatory properties that help calm acne, rosacea, and redness-prone skin. It evens out skin tone by reducing hyperpigmentation, dark spots, and redness. It also smooths skin texture for a more refined look. |
| JOJOBA OIL | A deeply hydrating oil that mimics the skin’s natural sebum. It absorbs easily without feeling greasy, making it ideal for all skin types. Its anti-inflammatory properties help soothe irritation, eczema, psoriasis, and acne. |
| KAKADU PLUM | One of the richest sources of vitamin C, it brightens skin, evens tone, and protects against pollution and UV damage. Vitamin C supports collagen production for a firmer complexion. Its powerful antioxidants fight free radicals and reduce oxidative stress. |
HILARY’s PERFECT PAIRINGS
8 shades
BESTSELLER
Alignment Lip Liner
Luxuriously rich and pigmented, the Alignment Lip Liner glides on effortlessly and stays exactly where it belongs. Available in 6 shades: 3 nude-pinks and 3 nude-browns suitable to all lip and skin tones.
2 shades
BESTSELLER
Empowder Duette
Meet The Empowder Duette, a veil-like dual toned pressed powder that allows for luminosity while ensuring longevity. The perfect addition to your Holme Beauty makeup routine.
CHOOSE SHADE
$79.00
6 shades
BESTSELLER
Embodiment Blush
A smooth, creamy fluid formulated to glide effortlessly across the cheek, the Embodiment Blush combines rich pigment with subtly light-reflecting particles for a result as natural as it is beautiful.
CHOOSE SHADE
$59.00
6 shades
BESTSELLER
Brush Number One
The ultimate multi-use face brush, designed for a effortless application of your moisturiser, Holme Base Primer, or foundation. It blends seamlessly into the skin for a flawless base. Also perfect for applying cream bronzers, contours, and blushes.
CHOOSE SHADE
$46.00
6 shades
BESTSELLER
Brush Number Four
This brush is a versatile all-rounder, great for moisturiser, primer, foundation, and cream or liquid contour. The unique head direction allows for a more controlled, stroking application, ideal for those who prefer a swipe-style method. It’s perfect
CHOOSE SHADE
$43.00
6 shades
BESTSELLER
Brush Number Two
Developed with versatility in mind, Brush Two is ideal for precise application. It’s perfect for applying highlighter to the high points of your face, setting your base with powder, and blending concealer in hard-to-reach areas.
CHOOSE SHADE
$37.00
6 shades
BESTSELLER
Brush Number Five
A tapered vegan-fibre brush, designed for easy powder application across the face. Small enough to reach every nook and cranny, it’s soft and gentle on the skin. The compact size makes it ideal for travel, with a sustainably sourced wooden handle.
CHOOSE SHADE
$41.00
3 shades
BESTSELLER
Lip Gloss
Peppermint-spiked and deeply nourishing, the Holme Beauty Lip Gloss is all hydration - no tack!
CHOOSE SHADE
$38.00
3 shades
BESTSELLER
Blush Duo
Our dream Embodiment Blush duos! Wear separately, mix together, or apply one on the cheekbones and one on the apple of the cheeks to achieve the look you're embodying!
CHOOSE SHADE
$110.00
3 shades
BESTSELLER
Hytride Flex Concealer
A buildable medium-full coverage concealer formulated with tripeptides and a patented technology to promote hydration & skin firmness, while concealing seamlessly and comfortably.
CHOOSE SHADE
$52.00
Master your makeup
There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. It’s the first step to being truly able to #BACKYOURBEAUTY.
purchase masterclass
FAQs
Which shade is right for me?
The Holme Base Primer is available in 5 sheer shades, and can be used alone, blended together to perfectly match your skin tone or as a bronzer, when using a darker shade.
Know your shade? Use our brand to brand shade finder to find your Holme Base Primer match!
New to tinted primer? Take our quiz to discover the right shade for your skin tone.
How do I apply?
This tinted, complexion boosting lotion can be used in a number of ways to suit your makeup routine. As a primer, it creates the perfect base for foundation, boosting its longevity, enhancing colour payoff, and giving your skin a lit-from-within glow. Worn alone, it delivers a sheer tint of colour and adds a natural luminosity to the skin. You can also mix it with your favourite foundation for a subtle light-reflective finish, or gently press it onto the high points of your face to catch the light and highlight your natural radiance.
To apply, use Brush 1 (or Brush 3 for smaller faces) or your fingers if you prefer. Start with a small amount of the Holme Base Primer and lightly buff it into the skin. Apply as the first step after your skincare routine, before moving on to the rest of your makeup. Of course, it’s just as stunning on its own if you’re keeping it simple!
Please refer to Hilary’s educational content to understand how to customise your own application.
What is the primer vessel made from?
Our primer tubes are made from 5-layer, fully compostable sugar cane. This reduces the reliance on fossil fuels such as oil for the production of plastic packaging, not to mention the tubes are biodegradable.
Is this product designed to be accessible?
All future releases, and re-fills of our current products will be released in non-round vessels, to enhance grip, and to prevent rolling off surfaces; aid to the elderly, or those with dexterity issues.
This level of consideration is also applied when choosing dispension methods, avoiding vessels that are hard to squeeze, and keeping our pumps large and easy to grip.
Moving forward, all packaging will feature braille to help distinguish the type of product, and the shade.
Additionally, on our website shoppers are able to request braille stickers, that we will print and apply to the products themselves for those who need.