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5.0
Rated 5.0 out of 5 stars
40

Soft Set Eye Primer

A high-adherence, velvety pigmented eye primer that smooths & mattifies the eye lid and in preparation, enhances everything layered on top. Available in three neutral shades to suit all skin tone depths.

Selected shade
Blanche A pale, neutral beige nude
Sienna Neutral, mid-tone nude brown
Coco Chocolate nude brown

A high-adherence, velvety pigmented eye primer that smooths & mattifies the eye lid and in preparation, enhances everything layered on top. Available in three neutral shades to suit all skin tone depths.

Selected shade
Blanche A pale, neutral beige nude
Sienna Neutral, mid-tone nude brown
Coco Chocolate nude brown

BENEFITS

Smooths, perfects, and primes the eyes · Thin, even color veil with a velvety matte finish · Long-lasting, buildable coverage · Holme Beauty, Sephora & Credo Clean Standard

HILARY'S NOTES

Created to enhance, Soft Set lays the foundation for effortless, lasting eye looks. This eye primer is formulated with a velvety, high-adherence texture and creates the perfect base for eyeshadow, eyeliner or any product that you put on top. It delivers a subtle, veil-like wash of colour while gripping eyeshadow pigment that you put on top for longer wear and stronger colour payoff. Designed for versatility, Soft Set can be worn two ways, on its own as a creamy eyeshadow or underneath powder formulas to enhance colour vibrancy and hold.

Apply either directly onto the lid or onto the back of your hand & then apply with a brushing. Build up the pigment on the lid by applying the main amount of primer there and softly blending up and over the crease, prior to shadow application. Wear alone for a natural-looking, quick eye look.

BLANCHE: Isododecane, Titanium dioxide CI 77891, Calcium sodium borosilicate, Disteardimonium hectorite, Polybutene, Octyldodecanol, Silica, Silica dimethyl silylate, Propylene carbonate, Iron oxides CI 77492, Iron oxides CI 77491, Trihydroxystearin, Triethoxycaprylylsilane, Aluminum hydroxide, Iron oxides CI 77499, Mica, Dimethicone

SIENNA: Isododecane, Calcium sodium borosilicate, Titanium dioxide CI 77891, Disteardimonium hectorite, Polybutene, Iron oxides CI 77492, Octyldodecanol, Silica, Silica dimethyl silylate, Propylene carbonate, Mica, Iron oxides CI 77491, Iron oxides CI 77499, Trihydroxystearin, Triethoxycaprylylsilane, Dimethicone, Aluminum hydroxide

COCO: Isododecane, Calcium sodium borosilicate, Iron oxides CI 77492, Disteardimonium hectorite, Polybutene, Iron oxides CI 77491, Octyldodecanol, Iron oxides CI 77499, Silica, Silica dimethyl silylate, Mica, Propylene carbonate, Titanium dioxide CI 77891, Trihydroxystearin, Triethoxycaprylylsilane, Dimethicone, Aluminum hydroxide

Accessibility
Focussed

Clean
Ingredients

Sustainable

Cruelty
Free

Vegan

Pair With

'The One' Eyeshadow Palette

'The One' Eyeshadow Palette

View More Details
Eye Brush Collection

Eye Brush Collection

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The Shades

Try it on

Blanche

A pale, neutral beige nude

Sienna

Neutral, mid-tone nude brown

Coco

Chocolate nude brown

The Formula

The Formula: Instantly smooths, evens and primes the eyes.
Cream texture transforms into a thin, even colour veil with a matte finish.
Long-lasting, buildable coverage.
Key Benefits: Silane-Treated Pigments: Enhanced adhesion for lasting wear and a creamy, buildable finish
Emollient Formula: Glides on smoothly for a silky feel without residue.
Mattifying Fumed Silica: Absorbs oil and reduces shine for a soft, velvet matte look.
Silica Microspheres: Improve blendability and diffuse light to soften fine lines while maintaining a natural appearance.

Complimentary Education

There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. It’s the first step to being truly able to #BACKYOURBEAUTY.

Explore More Education

FAQs

Why do I need an eyeshadow primer?

Our Soft Set Eye Primer boosts grip, smooths texture, and extends wear. It's especially helpful on oily lids or in humid weather.

Is it safe for sensitive eyes or contact lens wearers?

The formula is designed with comfort in mind. If you’re reactive or wear lenses, we recommend to start with a patch test.

Is this Eye Primer a clean formula?

We adhere to our Holme Beauty Standard and are at one of the highest levels of ethics, ingredient lists and accessibility in the world.

Can I wear it by itself?

Yes! A really great product for a light, natural look. Easy to use & blend.

Do I need to use a primer?

No necessarily. There hasn't been a client in 20 years Hilary has had that she hasn't used one on. She believes they are the key to longevity, smoothing texture and for getting the best colour payoff of the eyeshadows.

Is it pregnancy safe?

Like all of our products- yes it is!

Will it make my eyelids look dry?

The opposite infact! Infused with Rose and Almond Oil and dual silicas- hydration and smoothness are a key feature.

Would concealer work just as well?

Concealer is formulated to perform a very different task. The Soft Set Eye Primer has two forms of silica in it to absorb excess oil and moisture as well as smooth and adhere- using a concealer to prep the eye will just add bulk to the eye but not necessarily give you the result and desired look you are after.

What is the best brush to use with the Eye Primer?

For best results with the Eye Primer, we recommend applying directly to the lid using the doe-foot applicator and then blending with Brush Seven if you have larger eyes or prefer a fluffier brush, or Brush Eight if you have smaller eyes or want a versatile option that’s great for both pressing and blending.

5.0
Rated 5.0 out of 5 stars
Based on 40 reviews
Total 5 star reviews: 38 Total 4 star reviews: 2 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
40 reviews
  • D
    David
    Reviewing
    Soft Set Eye Primer Sienna
    I recommend this product
    Rated 5 out of 5 stars
    Apr 20, 2026
    5 Stars

    Adds a smooth base to apply eyeshadow so it looks flawless

  • EG
    Elissa G.
    Verified Buyer
    Reviewing
    Soft Set Eye Primer Blanche
    I recommend this product
    How old are you? 35-44
    What is your skin type? Normal
    What is your skin tone? Fair
    Rated 5 out of 5 stars
    Apr 17, 2026
    The only eye primer you ever need until you die

    Always believed concealer would work as an eye primer. It doesn’t. THIS DOES! Thank you a Hilary for creating such honest, effective products. I’ve been a big cosmetic consumer for most my adult life and I can honestly say Holme Beauty is the only brand that delivers on its promises. Have been telling all my loved ones.

  • JL
    Janine L.
    Verified Buyer
    Reviewing
    Soft Set Eye Primer Coco
    I recommend this product
    How old are you? 45-54
    What is your skin type? Ageing
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Apr 7, 2026
    Soft set eye primer COCO is the bomb

    This product has changed my 54 year old life I wear it every day simply as an eyeshadow combined with Holme mascara in black. I receive a compliment every day. I did not know simplicity like this existed before now and as someone who struggled with eye shadow application and then having it stay put. It takes me less than 10 seconds to apply

    HB Profile picture for Holme Beauty
    Holme Beauty
    Apr 7, 2026

    This is so incredible Janine! Our Soft Set Eye Primer is honestly so amazing, she is soft, blendable and extremely versatile. It makes us so happy to hear she has become a part of your daily routine now. 🤎

  • LM
    LINDA M.
    Verified Buyer
    Reviewing
    Soft Set Eye Primer Coco
    I recommend this product
    How old are you? 55-64
    What is your skin type? Normal
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Apr 6, 2026
    Such a lovely product

    This eye primer is perfect for those times when you don't have time to do a full eye make-up. Such a smooth silky texture that goes on easily and lasts all day. Highly recommend it

    HB Profile picture for Holme Beauty
    Holme Beauty
    Apr 7, 2026

    That's amazing Linda, our Eye Primers elevate your makeup so beautifully 🤎

  • JD
    Judith D.
    Verified Buyer
    Reviewing
    Soft Set Eye Primer Coco
    I recommend this product
    How old are you? 45-54
    What is your skin type? Dehydration/Oily
    What is your skin tone? Medium
    Rated 5 out of 5 stars
    Apr 6, 2026
    Excellence

    I absolutely love the eye primers in each shade. They slide on effortlessly and blend beautifully, providing a fabulous base for long-lasting shadow. Of course, expertly blended shades from The One palette!

    HB Profile picture for Holme Beauty
    Holme Beauty
    Apr 8, 2026

    Thank you Judith, we are so happy to hear you are loving the Eye Primers - they are essential for the palette and we get so many customers noticing the difference when using the Primer too! 🤎