BRIGHTENER
Fair Neutral Brightener for Fair-Medium Skin Tones
Hytride Flex Concealer
Rated 4.9 out of 5 stars
147
A buildable medium-full coverage concealer formulated with tripeptides and a patented technology to promote hydration & skin firmness, while concealing seamlessly and comfortably.
Selected shade
BRIGHTENER
Fair Neutral Brightener for Fair-Medium Skin Tones
PEACH
Peach Colour Corrector for Fair-Medium Skin Tones
OCHRE
Ochre Colour Corrector for Medium-Deep Skin Tones
FC1 ROSIE
Fair Cool (Pink Undertones)
FW1 MARINA
Fair Warm (Yellow Undertones)
FN1 JULIA
Fair Neutral (Neutral Undertones)
LC1 MAGGIE
Light Cool (Pink Undertones)
LW1 SYLVIA
Light Warm (Yellow Undertones)
MN1 CHARLOTTE
Medium Neutral (Neutral Undertones)
MW1 ETTA
Medium Warm (Golden Undertones)
DW1 SHEMARA
Dark Warm (Golden Undertones)
DN1 CATHY
Dark Neutral (Neutral Undertones)
DEN1 LUVVIE
Deep Neutral (Neutral Undertones)
DEW1 SERENA
Deep Warm (Golden Undertones)
DEC1 VIOLA
Deep Cool (Red Undertones)
A buildable medium-full coverage concealer formulated with tripeptides and a patented technology to promote hydration & skin firmness, while concealing seamlessly and comfortably.
Selected shade
BRIGHTENER
Fair Neutral Brightener for Fair-Medium Skin Tones
PEACH
Peach Colour Corrector for Fair-Medium Skin Tones
OCHRE
Ochre Colour Corrector for Medium-Deep Skin Tones
FC1 ROSIE
Fair Cool (Pink Undertones)
FW1 MARINA
Fair Warm (Yellow Undertones)
FN1 JULIA
Fair Neutral (Neutral Undertones)
LC1 MAGGIE
Light Cool (Pink Undertones)
LW1 SYLVIA
Light Warm (Yellow Undertones)
MN1 CHARLOTTE
Medium Neutral (Neutral Undertones)
MW1 ETTA
Medium Warm (Golden Undertones)
DW1 SHEMARA
Dark Warm (Golden Undertones)
DN1 CATHY
Dark Neutral (Neutral Undertones)
DEN1 LUVVIE
Deep Neutral (Neutral Undertones)
DEW1 SERENA
Deep Warm (Golden Undertones)
DEC1 VIOLA
Deep Cool (Red Undertones)
BENEFITS
Strengthens the skin · Hydrating · Adaptable coverage · Undetectable finish · Weightless formula · Flexible & grippy · High PCR vessel · Accessible packaging
HILARY’S NOTES
Three years and many iterations in the making-at last, an intelligent concealer designed to move with you for long-wear hold.
I created the The Holme Beauty Hytride Flex Concealer after recognising the gaps in this category for a concealer that is hydrating and doesn't dry down but still lasts all day without feeling cakey.
- Combines tripeptide technology, tomato leaf extract and a caffeine alternative to strengthen, firm and hydrate, without affecting performance
- Offers a natural, adaptable coverage with an undetectable finish on the skin
- Medium to full coverage formula
- Harnesses high-tech skincare that cares for and perfects the complexion while concealing blemishes, discolouration and hyperpigmentation
- Perfect blendability the Hytride Flex Concealer can be sheered out, or built up based on your application preference.
Learn more about how to apply for your face
KEY INGREDIENTS
- A patented technology, which creates a fluid with a high molecular weight to ensure the product feels weightless, flexible, and grippy on the skin (rather than drying down into fine lines).
- Vita Freeze: A unique tripeptide complex that boosts the skins hydration by 25% and increases its firmness by 72%
- Caffeye-like Vita: 16x more powerful than caffeine in depuffing and 5x more powerful at reducing texture around the eyes
5.8ml
To simply and seamlessly conceal discolouration, be it dark circles, blemishes or pigmentation, apply the Holme Beauty Hytride Flex Concealer directly to the skin with the doe foot and using Brush No.6, our Complexion Cushion, or your finger gently work the product onto the required areas and build up as needed.
The No.6 brush will apply the product to the coverage level you want with soft, feather like strokes where the damp Complexion Cushion will allow, like the warmth of your fingertips, the concealer to melt effortlessly into your base.
To colour correct- Apply the Holme Beauty Hytride Flex Concealer wherever you can see dark purple or red undertones (typically beneath the eyes, on the forehead, or around the mouth), or wherever hyperpigmentation is visible. The product offers medium to high coverage and a surreal skin finish, however it can be layered to increase coverage, or sheered down with Brush No.6 based on your preference.
To conceal- Apply the concealer directly to the area you wish to cover, then press into the skin with your fingertip, the Holme Beauty No.6 Concealer Brush or Complexion Cushion.
To brighten- To create depth and dimension to your face, apply the Holme Beauty Hytride Flex Concealer to areas of the face you wish to bring light to. Blend with the Holme Beauty No. 6 Concealer Brush or Complexion Cushion to create an incandescent, diffused light effect with an artistry finish.
Please refer to Hilary’s educational content to understand how to customise your own application.
WATER
DIPHENYLSILOXY PHENYL TRIMETHICONE
GLYCERIN
CAPRYLYL METHICONE
ISODODECANE
CETYL ETHYLHEXANOATE
CAPRYLIC/CAPRIC TRIGLYCERIDE
LAURYL POLYGLYCERYL-3
POLYDIMETHYLSILOXYETHYL DIMETHICONE
TRIMETHYLSILOXYSILICATE
C13-15 ALKANE
DIMETHICONE
ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER
DISTEARDIMONIUM HECTORITE
METHYL TRIMETHICONE
MAGNESIUM SULFATEPOLYGLYCERYL-3
POLYDIMETHYLSILOXYETHYL DIMETHICONE
SORBITAN SESQUIOLEATE
POLYMETHYLSILSESQUIOXANE
1,2-HEXANEDIOL
TRIETHOXYCAPRYLYLSILANE
DIMETHICONE/VINYL
DIMETHICONE CROSSPOLYMER
CETEARYL DIMETHICONE/VINYL
DIMETHICONE CROSSPOLYMER
CAPRYLYL GLYCOL
ALUMINUM HYDROXIDE
ETHYLHEXYLGLYCERIN
SILICA SILYLATE
LAURYL DIMETHICONE
XANTHAN GUM
COLEUS FORSKOHLII ROOT EXTRACT
(+/-):
TITANIUM DIOXIDE CI 77891
IRON OXIDES CI 77491
IRON OXIDES CI 77492
IRON OXIDES CI 77499
Accessibility Focussed
Clean Ingredients
Sustainable
Cruelty Free
Vegan
Our Shades
- Concealer Shades
- Brightener
- Colour Corrector
- Fair
- Light
- Medium
- Dark
- Deep
PEACH
Peach Colour Corrector for Fair-Medium Skin Tones
OCHRE
Ochre Colour Corrector for Medium-Deep Skin Tones
FC1 ROSIE
Fair Cool (Pink Undertones)
FW1 MARINA
Fair Warm (Yellow Undertones)
FN1 JULIA
Fair Neutral (Neutral Undertone)
LC1 MAGGIE
Light Cool (Pink Undertones)
LW1 SYLVIA
Light Warm (Yellow Undertones)
MN1 CHARLOTTE
Medium Neutral (Neutral Undertones)
MW1 ETTA
Medium Warm (Golden Undertones)
DW1 SHEMARA
Dark Warm (Golden Undertones)
DN1 CATHY
Dark Neutral (Neutral Undertones)
DEN1 LUVVIE
Deep Neutral (Neutral Undertones)
DEW1 SERENA
Deep Warm (Golden Undertones)
DEC1 VIOLA
Deep Cool (Red Undertones)
BRIGHTENER
Fair Neutral Brightener for Fair-Medium Skin Tones
PEACH
Peach Colour Corrector for Fair-Medium Skin Tones
OCHRE
Ochre Colour Corrector for Medium-Deep Skin Tones
FC1 ROSIE
Fair Cool (Pink Undertones)
FW1 MARINA
Fair Warm (Yellow Undertones)
FN1 JULIA
Fair Neutral (Neutral Undertone)
LC1 MAGGIE
Light Cool (Pink Undertones)
LW1 SYLVIA
Light Warm (Yellow Undertones)
MN1 CHARLOTTE
Medium Neutral (Neutral Undertones)
MW1 ETTA
Medium Warm (Golden Undertones)
DW1 SHEMARA
Dark Warm (Golden Undertones)
DN1 CATHY
Dark Neutral (Neutral Undertones)
DEN1 LUVVIE
Deep Neutral (Neutral Undertones)
DEW1 SERENA
Deep Warm (Golden Undertones)
DEC1 VIOLA
Deep Cool (Red Undertones)
INGREDIENT HEROES
| A PATENTED TECHNOLOGY | A patented technology, which creates a fluid with a high molecular weight to ensure the product feels weightless, flexible, and grippy on the skin (rather than drying down into fine lines). |
| VITA FREEZE | A unique tripeptide complex that boosts the skins hydration stores and increases its strength. |
| CAFFEYE-LIKE VITA | A natural alternative to caffeine that firms and tightens the skin. |
| PLANT STEM CELL TECHNOLOGY | Both active ingredients are derived using plant stem cell technology. This biotech approach allows us to develop highly sustainable, clean, and vegan active ingredients. |
CLINICAL TRIALS
CAFFEYE-LIKE VITA
THE RIGHT MATCH FOR YOU
Colour Correct
To colour correct- apply the Holme Beauty Hytride Flex Concealer wherever you can see dark purple or red undertones (typically beneath the eyes, on the forehead, or around the mouth), or wherever hyperpigmentation is visible. The product offers high coverage and a surreal skin finish, however it can be layered to increase coverage should you desire.
Conceal
To conceal- Apply the concealer directly to the area you wish to cover, then press into the skin with your fingertip, the Holme Beauty No.6 Concealer Brush or Complexion Cushion.
Brighten
To brighten- to great depth and dimension, apply the Holme Beauty Candescent Concealer to areas of the face you wish.
HILARY’s PERFECT PAIRINGS
HILARY’s PERFECT PAIRINGS
5 shades
BESTSELLER
Base Primer
A softly tinted, illuminating primer that can be worn alone or under makeup for longer wear & glow. Infused with full claim actives for improved skin texture.
Rated 4.9 out of 5 stars
638
5 shades
BESTSELLER
Golden Hour Glow Setting Spray
Formulated with long lasting performance in mind, this Hyaluronic Acid & soft luminous pearl infused setting spray ensures your makeup is set, diffused & glowing all day long.
Rated 4.8 out of 5 stars
224
$55.00
2 shades
BESTSELLER
Loyal Lash Mascara
A 100% transfer proof, vegan, tubular mascara that volumises and curls without clumping.
Rated 4.5 out of 5 stars
44
$44.00
2 shades
BESTSELLER
Empowder Duette
A veil-like dual toned pressed powder that allows for luminosity while ensuring longevity. Each compact includes dual formulas: a transparent powder as well as a sheer, tinted & more luminous version.
Rated 4.9 out of 5 stars
71
$79.00
2 shades
BESTSELLER
Loyal and Loving Lash Duo in Black
Pairing the Loving Lash Primer with the Loyal Lash Mascara in Black, this dynamic duo is designed to prep, build, and lock in long-lasting lash drama.
Rated 4.8 out of 5 stars
56
$78.00
8 shades
BESTSELLER
Alignment Lip Liner
Luxuriously rich and pigmented, the Alignment Lip Liner glides on effortlessly and stays exactly where it belongs. Available in 8 shades: 2 reds, 3 nude-pinks and 3 nude-browns suitable to all lip and skin tones.
Rated 4.8 out of 5 stars
98
$37.00
8 shades
BESTSELLER
Brush Number One
The ultimate multi-use face brush, designed for a effortless application of your moisturiser, Holme Base Primer, or foundation. It blends seamlessly into the skin for a flawless base. Also perfect for applying cream bronzers, contours, and blushes.
Rated 5.0 out of 5 stars
37
$46.00
6 shades
BESTSELLER
Embodiment Blush
The Embodiment Blush blends a rich pigment with subtle light-reflecting properties, delivering a result that’s as natural as it is beautiful. And a formula that will grip for all day wear.
Rated 4.9 out of 5 stars
165
$59.00
6 shades
BESTSELLER
Brush Number Five
A tapered vegan-fibre brush, designed for easy powder application across the face. Small enough to reach every nook and cranny, it’s soft and gentle on the skin. The compact size makes it ideal for travel, with a sustainably sourced wooden handle.
Rated 5.0 out of 5 stars
9
$41.00
6 shades
BESTSELLER
Stay Glaze
The Stay Glaze Lipstick Stain combines rich colour and a high-gloss finish that evenly wears down into a hydrated tint.
Rated 4.4 out of 5 stars
182
$49.00
6 shades
BESTSELLER
Brush Number Six
The Holme Beauty No.6 Concealer Brush allows for a makeup artist-quality with ease. Fine, soft bristles work to seamlessly blend concealer into your base for precise application and an undetectable, surreal-skin finish.
Rated 5.0 out of 5 stars
14
$38.00
6 shades
BESTSELLER
Online Masterclass
Learn about YOUR face - Modular format - Designed for all experience levels - Boost your confidence - Back your beauty
Rated 5.0 out of 5 stars
2
$120.00
Master your makeup
There are few things more powerful than being heard and being understood, and that’s what the Holme Beauty Masterclass Program is all about. Education is power. If you love our free content here, level up your makeup game with the Online Back to Basics Masterclass.
purchase masterclass
FAQs
Which shade is right for me?
The Holme Beauty Hytride Flex Concealer is available in 2 colour correctors, 12 concealers, and 1 brightener, developed to work seamlessly with unique complexions and undertones.
Know your shade? Use our brand to brand shade finder to find your Hytride Flex Concealer match!
New to concealer? Take our quiz to discover the right shade for your skin tone.
How do I apply?
To colour correct- apply the Holme Beauty Hytride Flex Concealer wherever you can see dark purple or red undertones (typically beneath the eyes, on the forehead, or around the mouth), or wherever hyperpigmentation is visible. The product offers high coverage and a surreal skin finish, however it can be layered to increase coverage should you desire.
To conceal- Apply the concealer directly to the area you wish to cover, then press into the skin with your fingertip, the Holme Beauty No.6 Concealer Brush or Complexion Cushion.
To brighten- To create depth and dimension to your face, apply the Holme Beauty Hytride Flex Concealer to areas of the face you wish to bring light to. Blend with the Holme Beauty No. 6 Concealer Brush or Complexion Cushion to create an incandescent, diffused light effect with an artistry finish.
Please refer to Hilary’s educational content to understand how to customise your own application.
What is the concealer vessel made from?
The vessel itself is created using as high a percentage as possible of post-consumer recycled materials (lid = 75% PCR, vessel = 25% PCR), and the boxes are recyclable.
Is this product designed to be accessible?
Passionate about accessibility and inclusivity beyond the surface, Hilary has ensured that the Holme Beauty Hytride Flex Concealer is ergonomically designed with accessibility in mind- a square tube means it won’t roll away out of reach, and braille on the packaging ensures an easier and more joyful application process for those with decreased sight. You can also request Braille stickers for your products, by adding Free Braille Stickers to your cart.
CUSTOMER REVIEWS
Total 5 star reviews: 140 Total 4 star reviews: 3 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 3
97%would recommend this product
147 reviews
- CDCyndi D.Verified BuyerReviewingHytride Flex Concealer BRIGHTENERI recommend this productHow old are you? 55-64What is your skin type? AgeingWhat is your skin tone? FairRated 5 out of 5 starsAug 23, 2025Stunning
I love this multi-purpose product. Coverage and a bit of zing!
- JMJenna M.Verified BuyerReviewingHytride Flex Concealer LC1 MAGGIEI recommend this productHow old are you? 35-44What is your skin type? Ageing, DryWhat is your skin tone? MediumRated 5 out of 5 starsAug 21, 2025Love!
I love this concealer. It blends like an absolute dream!
It has a thin consistency and offers medium coverage.
I have a neutral undertone and found that Maggie, which is labelled as a cool undertone is my perfect match.
- LCLauren C.Verified BuyerReviewingHytride Flex Concealer FW1 MARINAI recommend this productHow old are you? 35-44What is your skin type? Acne & Hormonal, Ageing, DryWhat is your skin tone? FairRated 5 out of 5 starsAug 19, 2025Good coverage but looks natural
Lightweight concealer that performs. Covers imperfections as well as under the eye area without looking heavy. Good colour range and stays throughout the day really well
- JOJulie O.Verified BuyerReviewingHytride Flex Concealer LW1 SYLVIAI recommend this productHow old are you? 35-44What is your skin type? Ageing, Dehydration/OilyWhat is your skin tone? MediumRated 5 out of 5 starsAug 13, 2025Impressive
Sylvia: this concealer is outstanding. All I need over the primer for a flawless finish. I’ve owned so many concealers and never really loved any of them - this just hits different. It melts into the skin but is a decent level of coverage if you don’t buff it too much. It doesn’t cake and it lasts.
- JJenVerified BuyerReviewingHytride Flex Concealer MN1 CHARLOTTEI recommend this productHow old are you? 55-64What is your skin type? Ageing, NormalWhat is your skin tone? FairRated 5 out of 5 starsAug 9, 2025This concealer is beautiful
I was a little dubious tbh but thought I'd try it while there was the benefit of a free lip liner, which I LOVE, and after watching Hilary use it in one of her videos. This concealer is a perfect colour- the Find My Shade colour match works. And there is something silky about the texture that feels lovely on your skin. Silky and a 'not wearing concealer' look. I'm sold and will now try the recommended colour for brightening. A delight to wear. And it really does make a difference using the recommended brush to blend. But then all the brushes are top notch.