PRIMER BENEFITS

Strengthens the skin · Hydrating · Adaptable coverage · Undetectable finish · Weightless formula · Flexible & grippy · High PCR vessel · Accessible packaging

HILARY'S NOTES ON PRIMER

Three years and many iterations in the making-at last, an intelligent concealer designed to move with you for long-wear hold.

I created the The Holme Beauty Hytride Flex Concealer after recognising the gaps in this category for a concealer that is hydrating and doesn't dry down but still lasts all day without feeling cakey.

• Combines tripeptide technology, tomato leaf extract and a caffeine alternative to strengthen, firm and hydrate, without affecting performance
• Offers a natural, adaptable coverage with an undetectable finish on the skin
• Medium to full coverage formula
• Harnesses high-tech skincare that cares for and perfects the complexion while concealing blemishes, discolouration and hyperpigmentation
• Perfect blendability the Hytride Flex Concealer can be sheered out, or built up based on your application preference.

Learn more about how to apply for your face

PRIMER KEY INGREDIENTS

• A patented technology, which creates a fluid with a high molecular weight to ensure the product feels weightless, flexible, and grippy on the skin (rather than drying down into fine lines).
• Vita Freeze: A unique tripeptide complex that boosts the skins hydration by 25% and increases its firmness by 72%
• Caffeye-like Vita: 16x more powerful than caffeine in depuffing and 5x more powerful at reducing texture around the eyes

5.8ml

5.8ml

HOW TO USE

To simply and seamlessly conceal discolouration, be it dark circles, blemishes or pigmentation, apply the Holme Beauty Hytride Flex Concealer directly to the skin with the doe foot and using Brush No.6, our Complexion Cushion, or your finger gently work the product onto the required areas and build up as needed.

The No.6 brush will apply the product to the coverage level you want with soft, feather like strokes where the damp Complexion Cushion will allow, like the warmth of your fingertips, the concealer to melt effortlessly into your base.

To colour correct- Apply the Holme Beauty Hytride Flex Concealer wherever you can see dark purple or red undertones (typically beneath the eyes, on the forehead, or around the mouth), or wherever hyperpigmentation is visible. The product offers medium to  high coverage and a surreal skin finish, however it can be layered to increase coverage, or sheered down with Brush No.6 based on your preference.

To conceal- Apply the concealer directly to the area you wish to cover, then press into the skin with your fingertip, the Holme Beauty No.6 Concealer Brush or Complexion Cushion.

To brighten- To create depth and dimension to your face, apply the Holme Beauty Hytride Flex Concealer to areas of the face you wish to bring light to. Blend with the Holme Beauty No. 6 Concealer Brush or Complexion Cushion to create an incandescent, diffused light effect with an artistry finish.

Please refer to Hilary’s educational content to understand how to customise your own application.

WATER
DIPHENYLSILOXY PHENYL TRIMETHICONE
GLYCERIN
CAPRYLYL METHICONE
ISODODECANE
CETYL ETHYLHEXANOATE
CAPRYLIC/CAPRIC TRIGLYCERIDE
LAURYL POLYGLYCERYL-3
POLYDIMETHYLSILOXYETHYL DIMETHICONE
TRIMETHYLSILOXYSILICATE
C13-15 ALKANE
DIMETHICONE
ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER
DISTEARDIMONIUM HECTORITE
METHYL TRIMETHICONE
MAGNESIUM SULFATEPOLYGLYCERYL-3
POLYDIMETHYLSILOXYETHYL DIMETHICONE
SORBITAN SESQUIOLEATE
POLYMETHYLSILSESQUIOXANE
1,2-HEXANEDIOL
TRIETHOXYCAPRYLYLSILANE
DIMETHICONE/VINYL
DIMETHICONE CROSSPOLYMER
CETEARYL DIMETHICONE/VINYL
DIMETHICONE CROSSPOLYMER
CAPRYLYL GLYCOL
ALUMINUM HYDROXIDE
ETHYLHEXYLGLYCERIN
SILICA SILYLATE
LAURYL DIMETHICONE
XANTHAN GUM
COLEUS FORSKOHLII ROOT EXTRACT

(+/-):
TITANIUM DIOXIDE CI 77891
IRON OXIDES CI 77491
IRON OXIDES CI 77492
IRON OXIDES CI 77499

• 1x Holme Base Primer
• 1x Alignment Lip Liner
• 1x Stay Glaze Lipstick Stain