For too long, curious, independent-minded women haven’t felt at home in their own skin. In a world of ‘one size fits all’ marketing, difference is treated with indifference. Cosmetics brands talk to uniqueness and individualism without actually listening to the unique individual eager to be heard and craving the education that she knows will give her power. It’s time to make personalisation personal. It’s time to tell stories and create new understandings, experiences and confidence through makeup. It’s time to create a place of true belonging and connection. It’s time to come Holme.